1. Describe about your Business and founders


Koti Infotech is an ePublishing based Company in Hyderabad and Amaravathi. We are offering ePub, XML and PDF Accessibility Services to the National and International Publishers. Koti Infotech is renowned for its mastery in data conversion and Accessibility Services.

I am Koteswara Rao Pernedi (Koti Pernedi), founder of this firm. I have completed my M-Tech from JNTU-Kakinada. Before starting this firm, I have worked in different companies as an ePub Developer. After that I resigned the Job and started providing trainings to startup companies on ePub/XML as a freelance ePub Trainer. Then I started my own Company.

 

2. What is the biggest challenge of being a MD and how do you overcome it?


My biggest challenge is to get the projects from clients and also maintaining the projects.


3. Where do you see the company in the next five years and how will you bring about the change?


In the next five years, I want to see my company as one of the leading publishing company in Hyderabad. My aim is to provide employment to thousand people within five years. And for achieving this target, we are focusing on getting more clients.


4. Did you ever feel like giving up on being a MD and what motivated you to pull this off?


I never felt like giving up and going back to a rat race. I was brave enough to come out of my comfort zone. I am motivated enough every day to work harder than the day before. I am prepared enough to fail harder and start over.


5. Describe your biggest achievement


My biggest achievement in my startup is we have delivered one lakh pages PDF Remediation output within one month. For a startup with fewer resources, it is a very big achievement I think.


6. From where you get the idea for business?


After my B-Tech, I worked in publishing domain. At that time, I noticed that there is going to be a lot of demand for eLearning products in coming days. So I quit the job and started an e-Learning based company.


7. What was your aim to start the company?


My aim to start the company is to provide employment opportunities to the people.


8. Tell us some of your failures


In the initial days, due to lack of proper knowledge on this industry, we lost some big projects. My suggestion is always know about your industry completely before starting a venture.


9. What is the role of your family in your successful career?


I came from an agriculture based family. In the initial stage of my start-up they were afraid, but they encouraged me a lot even in my failures. They are backbone to me and they always supported my vision.


10. What is your message to the young generations and to their parents?


My message to younger generation is, focus on learning the technology and stay up to date. Knowledge is King and it plays vital role in employment and entrepreneurship. So first learn the key concepts carefully and apply them in live environment.

Parents can encourage their child to be successful and don’t discourage them. You can give free hand to your child.

 

 

 

 

 

 


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