1. Describe about your Business and founders.



The brand PHADE was established in the spring of 2021 by Mr. HARDIK VARIA who is also the founder of brand Whiskers which serves Luxurious men's grooming products. Phade was born to create exemplary skincare products using plant extracts, sustainable farming and green practices which results in producing a dynamic range of skincare products. We believe in providing the best skincare products possible. We continue to use hand-picked fresh ingredients to create products that contain potent healing and beautifying properties. Many of these ingredients are combined with purest plant extracts containing minerals and trace elements found nowhere else on earth. Our products are made without any severe heating or hydrogenating processes that can affect the nutritional content and potency of natural ingredients. Vitamins are captured in their all-natural fresh base, offering dramatic results as actual seeds, pulps and peels impart regenerative and healing powers that only nature can produce.

The products include Stretch mark lotion/cream, psoriasis cleansers and creams, eczema creams, diabetes lotions and creams.


2. What is the biggest challenge of being a CEO and how do you overcome it?


I think the correct full form of CEO is Challenge Excepting Officer. Being a CEO is a lonely job. It feels like everyone is looking to you to have all the answers. There are challenges at every step. From growth to people, innovation, sales and marketing, execution alignment, planning, communication, strategy and laser sharp focus. To overcome all these, I keep changing and dodging my strategies. I always keep motivating myself on ordinary days too.


3. Where do you see the company in the next five years and how will you bring about the change?


We are planning to launch a mobile app in near future where consumers will able to test their skin conditions by submitting skin concern pictures.

I do not have a precise role in mind, but my aim over the next five years is to be at a place where I can make a difference. I will also be looking for opportunities to expand my responsibilities within this role to work towards my goal.


4. Did you ever feel like giving up on being a CEO and what motivated you to pull this off?


Never. Being a CEO gives me an adrenaline rush that no other drug can replace. “What next?” are the two words which keep me motivated.


5. Describe your biggest achievement.


The biggest is yet to come.


6. From where you get the idea for business?


I first thought of starting a skincare company when my wife was pregnant in 2018. She used to spend hours searching for good products online to prevent stretch marks. We also used to discuss a lot about hormonal changes and how the body reacts during and post pregnancy. I also started surfing about companies that were into making pregnancy care products and trust me I could not find one. As I was already serving the market by making men’s grooming products, I could differentiate between ingredients very easily. All the products serving this category were not at all satisfying. I came across with different skin problems in my family and relatives like itchy skin due to diabetes, psoriasis, eczema, etc. I then decided to start an intense skin care company that could honestly serve this category.


7. What was your aim to start the company?


There are no such brands focusing on appearance of stretch marks instead brands are selling products to lighten or cure existing stretch marks. So we thought to come up with the solution.


8. What is your message to the young generations and to their parents?


Start by doing what's necessary, then do what's possible and suddenly you are doing the impossible.


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