1. Describe about your Business and founders
Our team has always been in love to help businesses create an unforgettable experience for their customers. We have crafted a Mouthwash Dispenser with a flavor specifically for commercial use; a dispenser that works great and a mouthwash that tastes amazing. The managing director, Kedar Ransing is the soul of Swirl-x. He has had a life full of experiences about creating the world with amenities of different look.
2. What is the biggest challenge of being a CEO and how do you overcome it?
Everybody makes mistakes and everybody has those days, but you have to keep going. We have had multiple challenges while introducing Swirl-X Mouthwash Dispensers to the crowd. People find it skeptical to accept this form of amenity since it was never launched in India before. We are glad that a couple of people reached out to us to know more about the dispensers, but we still have a long way to go.
3. Where do you see the company in the next five years and how will you bring about the change?
Within five years, we would like to expand our horizons by jumping in feet first and making the customers fall in love with our dispensers. We wish to be one of the top amenities that will be provided to offices, hospitals, restaurants, banks, schools, theatres and any places you can think of. I also understand that the organization might face challenges to spread the Swirl-X mouthwash dispensers across the globe but, that is where we would like to end our destination.
4. Did you ever feel like giving up on being a CEO and what motivated you to pull this off?
Never, giving up means living life without an aim. Every time when I said “NO” to giving up, I have received a great experience, knowledge and something to look up to. The thought of tomorrow being a better day than today and the passion for customer satisfaction, have always motivated me to keep going till now.
5. Describe your biggest achievement
My biggest achievement is launching Swirl-X Pvt. Ltd. The amount of hard work and planning we have put into it are incredible. I have gained knowledge worth of million dollars about making our customers and business happy. And on behalf of Swirl-x I can promise you that any customer who comes to our organization will have a delightful and an unforgettable experience.
6. From where you get the idea for business?
It all started with an anxious phone call from my friend. We all have that one friend who is a big-time foodie and just cannot give up on food. My friend is one of them. She called me with a terrified voice just before an important meeting of her. She told me about her crazy food adventure before meeting and she was scared to attend the meeting due to bad breath. In her own words “What can I do now? I don’t even have a toothpaste and brush; I wish they had mouthwash in restroom”. That’s it! We came up with an idea of having a mouthwash dispenser at common locations. It will bring confidence in people and create a striving and hygienic work environment. A mouthwash dispenser will give my friend and million other people the freedom to eat or drink at any time anywhere, because one should never compromise on food. It’s been a year since we started working on it and here we are with the India’s first mouthwash dispenser, all ready and set to go.
7. What was your aim to start the company?
Swirl-X was introduced to create a gripping image for our business. Because we know that customers talk to each other and are swooped by the amenities provided by the organization. Our mouthwash dispenser achieved the goal of combining the growth of business, outstanding service and a great user experience.
8. What is the role of your family in your successful career?
My team and my parents have been very considerate about this startup. They all have been my motivation and support throughout the journey. They have seen me rise and fall within the same year but still motivated me every day to fulfil my dream of making this amenity a ‘must use’ one all around India.
9. What is your message to the young generation and to their parents?
“You’ll be amazed when you will realize that actually you deserve far better than those things to which you were attracted and can achieve it too.”, I have always lived by this.
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