This is Nandish Soni, CEO and Founder of Vive International at the age of 28. I have done M.B.A. in Marketing and have vast experience in business because I belong to a business-oriented family. By social division, I be affiliated to goldsmith and over jewelry business. I chose to work in cosmetic field because I have seen a very bright future in this segment. So, I began working in cosmetics field as a Marketing Executive and gained 4 years of experience in job. One Day, I resigned from my job, and ought to do something. As I belong to a middle-class family, it was a dilemma between to do a job or to start something new since it required a huge capital to begin. With the knowledge I gained, I started my own business Vive International in January, 2020. But with Gods’ grace, we survived the fights and running smoothly.
Vive International
Vive is a French word and it means “Live or Long Life”. Let’s Vive Your skin & Hair. Vive Professional is a brand that’s committed to health of skin and hair. Our extensive range of skin and hair care products are all Sulphate and Paraben Free which will give healthy nourishment to your Skin and Hair regime. With a distinct goal to develop a hair and skin care line that would bring together years of industry knowledge with cutting edge hair science. Vive Professional Products collection makes Beautiful, Healthy Hair and Skin a reality for all hair and skin type. Along with our Brand Manufacturing, we do Third Party Manufacturing Service (Private Label) and exports to USA and Australia.
The proposal of approach
We are having strategies to scale up business where we do participate in exhibition and generate sales from that. Till date we are having 10 products in our portfolio that we will increase to as per market requirement. We are having distribution in Gujarat and Rajasthan that would expand to Maharashtra, U.P. and South India. We are available on online platform like Amazon and Flipkart. We do D2C selling and we export products to 2 Countries that would expand to 20 Countries.
The people team
We are growing rapidly. We’re bringing in world-class technical talent and our bar for performance remains high even as we increase hiring velocity. With that, the need for automation and process improvements are fundamentals for sustaining and maintaining such rapid growth. In addition, Vive International is committed to being a “People First” organization. By investing in the people team upfront as a critical, proactive resource, Vive International has recognized that showing love to both our customers and employees are essential to our success as a business. We hire people who are having hunger for business. We don’t treat our employees as employees, we call them Business Associates. We give them opportunity to sell product as from their own business and get incentive from company.
The unrolling phases
Having a degree and years of managerial experience are only part of the equation for success as a CEO. So, I have done my masters’ degree. I got the job in same segment and having 4 years of experience in cosmetics field. That’s how the journey from Sales Executive to marketing manager and now CEO. Even I have done field work, visited Retail Stores, generated business, attended seminars and exhibitions. Also, associated with NGOs who are working for under privilege children. These wide experiences made me analyze situations, recognize issues, and execute successful solutions to keep the company moving in the proper direction.
Thinking outside the box
In our country, Made in India campaign inspired me to develop quality formulation and serve to nation as there are many International brands captured huge market and very limited market are left for us. So, we thought why don’t we make international quality product within India and sell it more affordable than international brands. Now a days, bad food habit, irregular sleeping, pollution and lifestyle causes hair damage, hair fall, skin acne etc. In order to bring this disciplined, we introduced Premium Shampoo and Conditioner which provides protein to hair. We also develop ayurvedic hair oil which increases blood circulation. Many People are out in road in the middle of pollution and this will damage skin causing acne. For all that, we developed Cream Base face wash to control oil and acne which is very effective. Another thing is that these products are routine in our life and now it has become necessary to each and every human being.
Abiding goals
I am looking forward to continue delivering both end satisfaction and commitment to quality. From The Most Popular Looks and brands to the deepest cleansers and latest treatments, we bring it all to you! We are committed to being only place you need to look great and maintain your healthy and beautiful skin. Another Long-term goal is to achieve name in list of unicorns from India.
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