STROLLAY, THE JOURNEY OF THE BRAND
Strollay.com was started in 2012 with motto to serve Indian diaspora residing abroad with Women’s Ethnic Clothing like Sarees, Salwar Kameez, Lehenga Cholis, Indo Western Gowns & more, as during those times it was very difficult for them to get latest designs at their nearby store. With the launch of our Online Store, it became quite easy as they used to get latest styles in Women’s Ethnic Wear as soon as it was launched here in INDIA.
Founded in Surat -
Textile Hub of India / Silk City of India - it was very convenient for us to
get access to Latest Designs and get them available for our customers as soon
it’s launched.
When we started, we were only Serving the customers worldwide including India with Top Class Women’s Ethnic Wear. Now, we also have a B2B Website to support Resellers / Boutique Owners / Retailers Worldwide - to start their own Ethnic Wear Business or grow their existing Ethnic Wear Business. They can Join our Reseller Program and get access to 21000+ Styles in Women’s Ethnic Wear bundled with in-house Customisation & Stitching Facility plus they can also avail our Worldwide Drop-shipping Service.
USP OF THE BRAND
We sell 100% Genuine & Quality Products since day one & all our Products comes bundled with in-house Customisation & Stitching Service so that a customer of any size can get a Dress Perfectly fitted as per as her Size & Style for any Occasion in her life.
NAME OF THE BRAND
Strollay was incepted with “Shopping Trolley” in the mind by our founder. Therefore, the name = STROLLAY ®
TARGET AUDIENCE OF THE BRAND
Our Target Audience is Women who require Indian Ethnic Clothing for any Occasion in the life. Our Business Philosophy Is Based on KICC (Keep It Consumer Centric). Do What It Takes to Give Consumer The "Hassle-Free Shopping Experience", they'll never forget. We also help customers’ select and buy using FaceTime / WhatsApp / Video Call which is again was first in the industry when we started providing such services back in 2013.
ABOUT THE FOUNDER
Rahul Chhajer (Founder & Director Merchandising). Rahul is responsible for the overall strategy of Strollay.com, as well as its day-to-day operations. The love and passion for technology led him to start Strollay.com, which has become a renowned Ethnic Brand across the world especially in the South Africa, Europe and Asia Pacific Region. The demand for Indian ethnic outfits is increasing day-by-day and Surat, being famous for these products, helped him concentrate and focus on these. So, the idea basically was to supply Indian ethnic outfits worldwide, economically and fast.
JOURNEY FOR THE PAST 2 YEARS POST COVID-19
There is no denying that the Covid-19 pandemic has taken a toll on many industries, including the Exports of Indian Ethnic Wear Industry. During the peak of lockdown, the buying power of the average consumer globally had reduced considerably. Everyone gave basic necessities like food, medicines, and the likes their priority. Fashion became need-based. The Indian ethnic wear industry relies heavily on ceremonies and special occasions - with marriages, festival gatherings getting cancelled worldwide - our occasion-specific fashion industry definitely took a hit. When the strict lockdown was enforced, we had no staffs, loads of pending orders for the upcoming Festival & Wedding season and global courier services were also affected. All of our processes had slowed down.
But as soon as FedEx, DHL & other International Freighters resumed operations since May 2020, we too resumed operation as per as Government's Covid-19 guidelines with limited capacity. Our focus and customer base were mainly Women residing abroad, but post-pandemic - it was Indian Consumers who gave us jumpstart for their Daily Household Ethnic Wear requirements. The pandemic has definitely created a shift in people’s mindsets. Consumers became conscious buyers - they wanted to invest in clothing that can last longer, that supports the Indian artisans as well. The quality took precedence over quantity. Consumers became mindful and active in their decisions of they were purchasing. Thrifting clothes, wardrobe capsules, and Indian-based affordable fashion picked up. With malls, markets and bazaars shut - the entire shopping experience shifted online. The brands that had good Online presence over the past few years like us boomed whereas the brands that are predominantly offline take a huge hit.
Since then, we also revamped our website & now we are focusing on Indian consumers as well. We even shifted our Servers from Frankfurt, Germany (as earlier we had 75% of our Orders came from South Africa, Europe and Asia Pacific Region) to Singapore.
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