Sukesh Ramakrishna Pillai - Founder of Love All Sports
I am an Electronics & Communications Engineer and holds a Master’s in Business Administration. I was working in the telecom domain for almost 18 years and had associated with major multi-national giants like Reliance, Motorola, Ericsson, Wipro, Globacom across various geographies in and out of India. The thought of establishing a Sports Academy, incorporating multiple sports activities was always in my dream – A Sports and Arts Hub where people of all age groups can associate utilizing the multi-sports and arts facilities was the main focus.
In the year 2016, October 20th, that dream “Love All Sports” became a reality.
Love All Sports
I don’t want Love All Sports to be named as a company. I always wanted Love All Sports to be known as a centre “For Sports Excellence “. As I told the brand was born in the year 2016 where very few sports infrastructure facilities were available in the capital city. We started the journey with three indoor wooden badminton courts where people of all age groups are trained. Badminton was becoming a sensation during that time as PV Sindhu had won silver for us in Olympics the same year. Kids started approaching Love All for badminton training and, in association with Jose George Badminton Academy, we started the process. We were focusing to select talents from grass root level and grooming them for international matches.
In the year 2019, Love All Cricket was formulated incorporating three indoor cricket turfs along with bowling machines. Former Kerala Cricket Captain Sony Cheruvathur is associated with us as our mentor in nurturing the young cricket aspirants across the state.
In the year 2020, Love All Soccer Park was established. This is basically a seven’s football stadium to coach and nurture young talents who want to drive their football career to the next level. Our coaches and mentors are Former Kerala Blasters Technical Head Rohan Shah and former Kerala Santhosh Trophy Captain and present team selector Abdul Naushad.
We are in association with Kerala Blasters as their Young Blasters academy for soccer skill development.
The dream of establishing a public reading Library “Books n Beyond “is also getting accomplished this year. The aim is to bring people back to reading habit. There will be monthly guest talks by renowned celebrities as well.
Transformation for the betterment
Love All Sports had become a brand of elite now and talents are attracted towards us rather than we try to attract them. We have a proper sports curriculum that help people to develop and correct themselves. The skill development for us is not restricted to sports alone, but in the overall development of the individual like their posture correction, eliminating stage fear, language correction, public addressing, etc.
Settlement of the institution
Being a Trivandrum native, I always wanted to establish something for our people here, Love All Sports. During our college days here in Trivandrum city, we used to go all the way to the Shanghumukham beach area with my friends to play badminton, on the court behind the old Indian Coffee House. Had there been more courts and better facilities back then, a number of people from my generation including me who wished to become professional players could have fulfilled our dream. It was that thought and my undying passion for sports made me establish the Dream Brand.
The pace to grow as a CEO
I wanted to be known as just a member of Love All Sports. I chose entrepreneurship because I always wanted to make an impact. You see – It’s fascinating how you build something from the root to build an empire around it and not everyone can do it. It takes a lot of courage, planning, perseverance, hard work, teamwork, combined with good strategy & execution skills. Thanks to my wife, Seena Pillai (Ex-Employee of Reliance & Wipro) who gave me valuable inputs to make the journey a lot easier.
I have spent almost 18 years in my job career and retired from my corporate life on a high. Entrepreneurship gives me the freedom to design my life the way I want. I am able to provide jobs to multiple people as well. After a hectic day, during the evenings, I am able to sit on the long veranda watching people playing, laughing, reading and it gives me immense satisfaction and pleasure enjoying it.
The inspiration to evolve the dream brand
I am not sure whether you have noticed. The tag line of Love All Sports is “Be an Inspiration” and I religiously try to keep that momentum rolling.
I can tell you that, it is nothing but my undying passion towards sports. Establishing a brand like Love All Sports itself is the biggest accomplishment for me. I am able to facilitate a fantastic infrastructure to public and that gives me immense satisfaction. Now under the umbrella of Love All Sports, we have Love All Badminton, Love All Cricket, Love All Soccer Park, Love All Table Tennis, Love All Yoga and the about to launch Public Reading Library “Books n Beyond “.
What is your long-term goal?
I am really happy to see the brand “Love All Sports “grew within a short span of time. Anything you do in life you have to do it with a passion and that keeps me moving.
My Long-term goal is to create “Legends” for India in the field of Sports and Entertainment.
Like the famous saying,
“To be a champion, compete
To be a great champion, compete with the best
But to be the greatest champion, compete with yourself.
A champion is one who is remembered. A legend is one who is never forgotten.”
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