Azalea Fashions foregathering one of a kind fashion sculpt

Founders - Sudhanshu Singhal, Shakti Sinha, and Neha Swain

We are a team of professionals, comprising Sudhanshu Singhal, Shakti Sinha, and Neha Swain. We come from Fashion Retail/Manufacturing and Supply chain backgrounds with exposure to successfully servicing global brands over years. With our experience of setting up and as supply partners for top fashion brands and exposure to creating product leaders across categories, we have come together to set up "Azalea Fashions."

Azalea Fashions

Azalea Fashions is designed to meet the aspirations of all of our B2B and B2C customers. We will operate as a one stop sourcing and manufacturing solutions provider. Besides our own and controlled manufacturing set ups, we will partner across the manufacturing set-ups across product categories and work on securing dedicated capacities for our customers. We aspire to create superior value for our supply chain partners by working closely with them on Productivity, Quality and Expansion projects. Our experienced and dedicated PD/Design team will work closely with customers to develop products in line with the aspirational needs of our customers and feed them back to the operations team to work on the commercialisation part.

Azalea aspires to go a step beyond by creating a world class e-com brand to further augment our efforts to reach out to the consumer and create greater value for all our stakeholders. Our Fast Fashion setup takes advantage of the Multi Skilled Module manufacturing model to deliver small SKUs to our high-end Boutique customers!!

Up and Coming

We only began in January 2022! Since then, we have been able to create world class capacities across women’s fashion, active wear, denim, and fashion fine gauge flat knits, which we have offered to a few select customers and have been able to crack a few discussions in March 2022, and have just started commercial production in our factory. By April, we are looking ahead to securing a few more orders from Europe and domestic retail. We do look forward to forging strategic partnerships with fashion brands in the EU and US.

Fashion and Azalea’s bequest

We believe Fashion is the basic need for every individual. The need to look good, to stand out and stay contemporary!!!! It also improves the mental health of an individual, and their overall wellbeing and performance in their profession also improve. Fashion will stay! However, Fashion is very specific to each individual and it can differ by occasion and context. Azalea believes that through our experience of servicing both mass brands and fast fashion boutique labels, we can develop products in line with the specific needs of our customers and, through our well designed and contemporary manufacturing practises and set up, can deliver the products seamlessly. We endeavour to create a Robust, Responsive and Agile supply chain to deliver various Fashion needs for all our customers.

Timely thought 

Inspiration is primarily driven by an idea to create a world class sourcing organisation that connects the Buyer and the Manufacturer in a seamless manner. We seek to follow a two-pronged approach. Most sourcing organisations are either buyer-skewed or supplier-skewed. In both cases, the Supply chain is not effectively utilised and the consumer will eventually get a compromised product or experience. The idea behind Azalea is to look at an end-to-end supply chain for the eventual consumer more wholistically. For us, both the customer and the supplier are important parts of the value chain, and we seek to ensure a win-win association. Which is why we plan to transfer our technology and manufacturing process knowledge and experience to create an effective manufacturing organisation. At the same time, offer customers not only a one stop solution for multiple product needs, but also align with them on their Product and Development needs too. At a later stage, we will also leverage IT to address the real time information needs of various supply chain partners.

Desiring the coherence

To create the most reliable, robust, responsive, and agile sourcing and manufacturing organisation through world class practises and ethical and sustainable practices. Also, seek to stay contemporary and updated at all times to remain relevant. We may not become the largest in our segment, but most certainly, the aspiration is to remain the most effective and efficient for all our partners and stakeholders.