Dr. Fennil Shah: Founder, UniiqBorn
I am Dr. Fennil Shah, founder of UniiqBorn, Brain-Key & SleepBe. Being born into a Gujarati family, I was always inclined toward doing business. I completed my Engineering, but I always wanted to build something of my own and contribute to society. The topics of mental health and wellness always excited me, and I devoted my maximum time to reading more about these topics.
In 2010, I started Brain-Key with a vision to unlock the true
potential of an individual. We formed a team and served more than 1 lakh
clients, which included kids, young adults, parents, professionals, HR people,
and some well-known organizations. We introduced many activity-based programs
with the target of giving people a true realization of their potential,
mindfulness, and resilience.
After interacting with many individuals and getting feedback
from our existing clients, we decided to form an organization completely
dedicated to pregnant and planning couples. This is how UniiqBorn was born with
a vision to help all pregnant and planning couples have a happy and healthy
delivery. We invited experts on board and invested in technology to make sure
that we could design a safe roadmap for all our customers and help them on this
beautiful journey of their lives.
UniiqBorn
Wellness Solutions Corporation
UniiqBorn Wellness Solutions Corporation is a Canadian-based company. We have a unique personalized app that gives you a 360° holistic solution for all the stages of pregnancy to ensure that this beautiful journey remains memorable and that your health and mindfulness are not compromised at any stage.
About the team
We are a team of 6, and we have planned to grow our team further by moving other outsourced work to our in-house departments. We require more manpower as we reach out to a wider group of audiences and hiring activities will soon begin as per our expected roadmap.
Key motivation
Being an entrepreneur, it is always required to keep yourself updated, and I always invest some part of my time in self-learning and enhancing my knowledge of various things which can help my organization and my clients.
I would say that knowledge is the biggest motivating factor for
me, as without it we cannot excel in what we do.
Challenges and my solutions
Ups and downs are part of life, and this goes true for any business as well. During the tough times, we always check if there are things that are in our control and if some changes can be made to fight the challenges. However, when I find myself in the middle of an ugly situation, I like to pick everything apart and see what went wrong and what I could’ve done differently. I always end up learning something that helps me, and I eventually get a really clear picture of what I need to do to make sure I’m not in the same situation again. Or if I do find myself in a similar situation, I know what to do to minimize the difficulty of the situation.
Market to target
The decisions we make in business always depend on the expertise that we have and the data collected from the market. After spending 12+ years with more than 1 lakh clients, we have enough data and feedback to analyze the big problems in the market. And then we checked what things we could add to our existing system to help them solve the problem.
Various surveys and open feedback collected from different
markets helped us finalize our final target market.
Influence on me
My father was the most influential person in my life. I saw him building everything from scratch and doing hard work to secure our future, and I saw him always working with 100% honesty. Also, he taught me to help others and always stand for what is right.
All these lessons helped me to overcome various challenges in my life, and they keep on motivating me to excel in life and always deliver the best.
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