Mailavan Dhandapani - Founder and CEO, detoin.com

I’m Mailavan Dhandapani, currently the Founder and CEO of detoin.com.

My initial plan is to develop a unique mobile application that economically benefits rental car owners by reducing the commission percentage by half while other competitors cost more.

To execute our ideology, we started with the development phase. In the middle, lots of questions were running through my mind... How to market my app? How can we gain customers for our app? What marketing aspects should we do to increase the visibility of the app in this digital world?

In search of finding answers to all such questions, we came across the term "Digital Marketing." I wondered how a single term could be the answer.

Unfortunately, we could not proceed with development and it stopped in the middle.

But my quest for digital marketing has not stopped and I have started to explore a lot.

This is how I fell into the Universe of Digital Marketing and Detoin rose.

 

 

Detoin.com and its services

Detoin is a full-service digital marketing company based in Tamilnadu. We design thoughtful digital experiences and beautiful brand aesthetics.

We value hard work and living well. Balance allows us to appreciate inspiring moments and nurture our spirits. Our team believes that the more we experience the better we can help our clients.

For services, we offer Social Media Marketing, PPC Marketing, Web Design and Development, Graphic Design, and other activities related to digital marketing.

Our brand building, social media marketing, and digital marketing strategies are vivid because we’ve lived it.

 

 

Leading digital marketing company in Tamilnadu

At Detoin, we use the most advanced tools to build digital brand strategies for our clients. We are happy to announce that we have completed 115 projects so far and gained 70+ happy clients till today.

By giving them the best quality of service, we received more than 20 awards, tonnes of positive feedback, and appreciation as a compliment.

Moreover, our clients trust us and come back with new projects, so we have a high recurring client probability.

We give assurance of an affordable price according to the client's needs. Our vision is to provide client satisfaction and economically feasible services.

We proudly announce that Detoin is one of the leading digital marketing companies in Tamilnadu.

 

 

Creative methodologies at Detoin

Data analysis is the first and foremost crucial thing to any business. Marketing techniques such as the acquisition of customer insights and making customer personas can drastically boost the quality of marketing. We analyze their purchases, engagement, interests, and demographic data to get a better understanding of who our client's ideal customer is.

Whether you choose to express your brand and product through video, text, audio, or images, the content must be engaging enough to captivate the consumer. Not only should it be engaging, but it should also be simple and easy to understand. We still have a lot of creative methodologies and have elaborated on a few important ideas.

 

 

Trends in digital marketing

Don’t you think music holds an extra advantage here? Nowadays, songs are becoming popular by incorporating images and video clips. By announcing attractive prizes for the top 20 contestants, we encourage people to do activities like Reels, one day challenges, Instagram and Facebook stories, and posting images with hashtags. Looks cringey? No matter, they are becoming an increasingly effective means of marketing.

 

 

Brands achieving maximum potential

We feel that social media influencers take the brand to the next level. Getting to them is the hard part, though. We can achieve our needs at a faster rate and the targeted audience will also be higher than expected. How about cashback or rewards? Doesn’t that sound great? So, yes! Providing instant cashback helps customers get back to us. Likewise, referral marketing is one of the greatest ideas to expand your network. Make your content worthwhile, be creative, and implement referral programs. Then customers will do it for you by sharing the content with their families and friends.

 

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