Sundar Rajan : Founder, Pandesigning
Well, I am a yoga instructor, enthusiastic about meditation and yoga. When I relax, I play with my 5-year-old Rottweiler, Phoenix. I started my career as a medical representative and had a successful stint for around 20 years. Moving on, working in different areas such as medical transcription, life & health insurance, and finally web design. My passion is to make technology work for small and medium-sized businesses, thereby making them profitable. Decisions that help you grow are momentous. When you decide, you are committed. As long as it remains an idea, it is merely wishful thinking!
Pandesigning
If you take cognizance of the phenomenal changes that have occurred in our lives over the past 3 to 4 decades, you will be amazed. Everything has changed. Communication, business, education, travel, and even sports. Earlier, there were more people waiting for a job, any job... But now there are so many different types of jobs and new avenues available, but takers are few.
The new age scenario is technology-driven, but its penetration into small and medium businesses (SMEs), individual entrepreneurs, and professionals are surprisingly not very deep.
This is exactly where Pandesigning is moving to make technology work for SMEs, business professionals, doctors, and other professionals. Everything ultimately makes your life simple, not complicated! Entrust the job to us after defining your goals for the business. We will help you achieve your goals!
Services and Packages
There are 3 types of web designing packages provided, namely
- Start-up web designing package
- Growth Plan web designing
- Enterprise Plan web designing
The other services are:
- Blogging 101
- Blogging Premium
- SEO Basic
- Annual Site Maintenance
- Website Re-designing
Choosing the right Package
Everyone may have a website designed for their company. The question is, what is happening on the site? Does it generate any enquiries? Is there any interaction happening with the prospects or customers? Is any editing done on the site after its creation? If the answer is nil to any of the questions, then you are sure to need one of the services we provide.
If the site is static, it is high time to opt to build a CMS. Redesigning could be considered in such cases. If the site is built on a CMS but no enquiries or results are happening, either SEO Basic or Blogging 101 or Premium, or a combination of both, may be needed. Annual Site Maintenance could be opted for routine periodic updates and editing of the sites.
Blogging and sales
Blogging is one of the simplest ways to keep your site in the reckoning for search engine rankings. Let’s look at it this way. Suppose you don’t have a blog on your site, or even if you do, you are not using it regularly or effectively. Then your site is very old and not updated in any way beyond the design that you planned and built a long time back... right?
Obsolete sites that have no new content have no way of getting a higher ranking from the search engines. By blogging, you achieve several milestones, such as the comments section, which provides a platform for interaction. Your views and perspectives could be shared in your blogs. More importantly, your products and services get fresh exposure every time you write a blog and showcase your offerings.
The sales naturally happen when you continue to showcase your products on your blog, besides deriving revenue from affiliate links and endorsements. It is a win-win!
Importance of a SEO-friendly website
Search Engine Optimization (SEO) is a process or a series of steps that the site owner must follow to get their site ranked higher by the search engines. The current scenario is: Almost 90% of internet users search the internet for products that they want to buy, even if they are going to buy them from a retail shop! The search term is "whatever it is"—near me... So naturally, it follows that if your site is not going to show up for such searches, chances are you are going to lose revenue and sales for your products!
Niche over ever-changing trends
Although it is bewildering to keep pace with the trends in the industry, it is not difficult if you have already chosen your niche. For example, if it is web designing, just focus on certain authentic sites that provide you with the latest updates.
Rather than trying to consume all the content on the internet, just restrict yourself to what matters to you and your area of work. It is easier said than done! Definitely, one has to make a discerning choice but has to stay updated no matter what!
Website Redesigning to enhance the cyber presence
Redesigning a site is of paramount importance because the changes are happening at a rapid pace. Just holding on to a site that was built 10 years ago doesn’t make much business sense! If the content that is on your existing site is important, we can save it and use it in the redesigned site with more functionalities. Ultimately, what is important is that your business needs to be found or findable in customers' searches. Naturally, the first step is to launch a plan to revamp your cyber presence and make use of the latest technology to back you up in your efforts.
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