Dr. Gayathri Sampath

I grew up in Mumbai, pursued commerce at graduation and an MBA immediately after from NMIMS, Mumbai. A short stint in corporate finance at HUL was followed by over 15 years in consulting with Deloitte, Avalon Consulting, and SmartAnalyst Inc. I worked with many Indian and global clients across different industries on projects focusing on marketing strategy and business restructuring. My career was progressing quite successfully when an entrepreneurial opportunity came my way. As I have always relished challenges, I quit my corporate job and founded a venture focusing on pre-employment skilling with an ex-colleague. On paper, our business idea was rated very highly and we attracted a lot of interest from investors but unfortunately our implementation was faulty and we had to wind up the venture. However, when another opportunity emerged this time on a after school skill building program for school going children, I couldn’t resist and set up another venture. This venture ran successfully for over 1.5 years scaling to 4 instructors and over 500 students. I had to wind up this venture in 2011 when my application for pursuing PhD was accepted. In 2015, I submitted my thesis and was invited to join my alma mater, NMIMS, Mumbai, as faculty in the Strategy department. I worked with the school for 6 years teaching in the MBA, PhD, and Executive Education programs. Over the course of 6 years I engaged with close to 2000 students and developed and delivered various highly appreciated and sought-after courses on strategy. I was chairing the strategy department at NMIMS when I received an offer to join IFMR-GSB, the business school at Krea University, a young and fast-growing university. The chance to be part of a growth story was exciting, and I moved from Mumbai to live and work in Sri City, Andhra Pradesh, where the campus is located. I currently chair the MBA programme and also continue to teach and research in the strategy area.

My research and consulting interests are in organisational agility and social entrepreneurship and I have published research papers and cases based on my research in acclaimed domestic and international journals

 

 

Thesis on strategic agility in the retail banking sector


As a consultant, I worked on several assignments where we advised clients on ‘Go to market’ or ‘Market Entry’ strategies. The process of opportunity identification, assessment, and conversion into a viable business proposition is extremely complex and time-sensitive. Many times, we faced scenarios where the opportunity existed, but the client faced various constraints in capitalizing on it —resources, management time, organisation philosophy, etc. Hence, I chose strategic agility, or how organisations can build agility into their strategy-making processes. Now, banking is a tightly regulated and controlled industry with very little scope for creative strategy-making. But retail banking differs from corporate banking. Retail bankers have to think like FMCG companies to attract customers to bank with them. You must have seen film stars, sportspersons, and celebrities endorsing bank credit cards or loans and also being brand ambassadors for chocolates, cars, and perfumes. I found this mindset shift in a traditional industry very intriguing and worth researching. Also, the context was the growing intense competition between the different banks in India—PSU, private, MNC, and cooperative banks. So, it all came together for my dissertation: understanding how retails banks could become strategically agile.

 

 

 

Teaching through interactive sessions encouraging self-learning and case studies


In the classroom, especially in postgraduate and executive education programs, I act more like a facilitator than a teacher. I believe that students' retention of knowledge they discover on their own is far better than teaching them concepts and theories. My job is to show them the path to learning. This approach is quite intense and demanding. My preparation time for each class is nearly double the class duration. I go through textbooks, research articles, trending news, and social and cultural phenomena to provide a holistic view of the topic I am touching upon. I make copious notes for each session, running into pages which I keep updating every time I teach a course.


I prescribe pre-work before most of my classes and expect students to come prepared to class. All my classes are extremely interactive, as I believe in participatory and collaborative learning. I use a lot of case studies and examples in my classes and encourage questions. I ensure that my class is a ‘safe zone’ where students can express their opinions and seek clarification without judgment.


 

Family, interests and passion

 

I am a certified performance coach and work with managers and business leaders to overcome any roadblocks they may have to achieve their peak performance. I am an avid reader and love thrillers and fantasy books. I started writing fiction recently and have published my short stories as part of various anthologies available on Amazon. I am married to an accountant and mother of two grown-up sons.

 

 

Experience of an MBA Area or Program Chairperson


As an Area Chairperson, I had to focus on strengthening the various offerings of the area in terms of courses, workshops, and executive education. As Area Chair, I had to work closely with the faculty including visiting faculty to support all the programs of the school, allocate courses to faculty and support them in the development and delivery of the same.

 

As Chairperson of the MBA Program, I have to ensure the smooth conduct and delivery of the program. I am the first point of contact for students on all matters relating to their progress in the program. One of my key activities is to ensure that the MBA curriculum is aligned with the expectations of the corporate world, enhances students’ chances of building successful careers, and provides them with the requisite skills and competencies to navigate work and life. I work closely with the Student Council and the academic administration team to ensure smooth functioning of the program.

 

 

Things to remember as an aspiring business enthusiast

 

  • It is important to constantly re-skill and up-skill to stay relevant.
  • Don't be afraid to challenge the status quo—in business or personal life. Get out of your comfort zone, and you will be surprised at the opportunities you discover.
  • Build networks and engage with your network. Staying connected is extremely important.

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