Prof. Dr. Satya Prasad, Dean & Associate Professor, School of Liberal Arts and Humanities, Woxsen University, Hyderabad
I
am Dr. P.V. Satya Prasad, Professor of Journalism and Media Studies, with a
string of accomplishments and unwavering dedication in the field of Media
Studies. During the span of the last two decades, I have had the opportunity to
engage in extensive research, notable publications, and exceptional leadership
skills during my association with various Higher Educational institutions both
in India as well as in the Middle East region. With a wealth of practical
experience, I have had the opportunity to play a key role in shaping the minds
of scores of students as well as media professionals, thereby contributing to
the advancement of knowledge in the dynamic field of Journalism and Media
Studies. As a passionate academician and researcher, I am constantly engaged in
keeping myself abreast of emerging trends in the domain of Mass Communication.
Educational qualifications
I
have a Ph.D. in Mass Communication and journalism from the Universidad Central
de Nicaragua (Central University of Nicaragua). In addition to my doctorate, I
have done my Bachelor (B.C.J.), Masters (M.C.J.), and M.Phil. in Communication
Studies and Journalism, specializing in the domain of Print Journalism. As a
strong believer in interdisciplinary studies, I have to my credit a Masters in
Business Administration (MBA) in Human Resource Management as well.
Professional journey
My
passion for Communication and its power to shape society led me to embark on a
career in Mass Communication. After completing my undergraduation in
journalism, I was captivated by the dynamic nature of the field of mass
communication and its ability to influence public opinion. This fascination
motivated me to pursue a Master's degree in Mass Communication, where I delved
deeper into the theoretical-practical aspects of the discipline, and gradually,
my interest in applied research led me to pursue a Ph.D. in Mass Communication
and Journalism.
Over
the years, I had the privilege of teaching and conducting research at renowned
educational institutions in India and abroad. This exposure to diverse cultural
and academic environments has broadened my horizons and enriched my
understanding of Mass Communication and Journalism. It has allowed me to
incorporate global perspectives into my teaching methodologies and research
endeavors.
During
my studies, I realized the importance of imparting knowledge and nurturing
young minds in the realm of mass communication. This realization, coupled with
my own curiosity to explore the field further, inspired me to pursue a career
in academia. I began my journey as a Professor, teaching aspiring journalists
and communicators the intricacies of the profession.
Expertise in media and journalism
In
my role as Professor of Journalism and Media Studies, my areas of expertise lie
at the intersection of media theory, journalism ethics, and digital media
practices. With a deep understanding of media history and theory, I can
critically understand and evaluate the evolving landscape of journalism and
media. My research and teaching focus on the ethical challenges faced by
journalists in the digital age, exploring the impact of social media, citizen
journalism, and emerging technologies on media practices. By delving into these
areas, I aim to equip the students with the knowledge and skills necessary to
navigate the complex media landscape, fostering responsible and impactful
journalism.
As
a Professor of Journalism and Media Studies, I believe my expertise serves as a
valuable resource for both the academic community and society as a whole.
Research Achievements
In
my capacity as Professor of Mass Communication, my areas of research and
expertise encompass a wide range of subjects within this dynamic field.
Primarily, I have dedicated my scholarly pursuits to investigating the impact
of media on society and the intricate relationship between mass communication
and public opinion. Through extensive research, I strive to unravel the
complexities of media effects, exploring how various forms of media shape
individuals’ attitudes, beliefs, and behaviours.
Additionally,
I have delved into the realm of media ethics and the role of journalism in a
democratic society. My research aims to shed light on the ethical challenges
faced by journalists and media organisations in an era of rapid technological
advancements and evolving media landscapes.
By
examining the ethical dilemmas arising from issues such as fake news, privacy
invasion, and sensationalism, I seek to contribute to the development of
responsible and accountable media practices.
Strive, a student-led media organisation
As
an educator in Journalism and Mass Communication, my greatest achievements have
had a profound influence on the field, shaping the next generation of
journalists and communicators. One notable accomplishment was the establishment
of a student-led media organisation called “Strive”, which aimed to amplify
underrepresented voices in society by empowering students to produce content
that sheds light on social injustices and marginalised communities. Through
this, we were able to challenge the status quo and promote inclusivity in media
representation. This achievement not only inspired other educational
institutions to adopt similar initiatives but also garnered recognition from
industry professionals who acknowledged the impact of our students' work. By championing
diversity and social responsibility in journalism, I have strived to leave a
lasting legacy that encourages future journalists to be agents of positive
change.
Exploring the world and publications for personal growth
As
a professor, my professional commitments are of the utmost importance to me. I
firmly believe that maintaining a healthy work-life balance is essential for
personal growth and overall well-being. Beyond the confines of my academic
pursuits, I have a profound interest in exploring the world through travel.
Immersing myself in different cultures and experiencing different landscapes
not only broadens my perspective but also enriches my understanding of the
subjects I teach. Furthermore, I am also an ardent lover of reading books
related to fiction and art. This helps stimulate my own creativity. These
personal interests outside of my work as a Professor serve as a source of
inspiration and rejuvenation, enabling me to bring a fresh and dynamic approach
to my teaching methodologies.
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