Dr. Mrinmoy Roy, Associate Professor, PES
University 
 
I am Professor (Dr.) Mrinmoy Roy, an educator and committed expert with experience in industry, research, academia, and teaching, driven by a strong desire to employ cutting-edge teaching techniques to motivate and educate management students. I bridge minds and markets by blending academic insight with industry grit to empower future business leaders. I have 16 years of Industry and Academic experience, including experience in MNCs and the consulting space. I extensively worked in PAN India and Southeast Asia and transitioned Pharmaceutical Sales and Marketing in a franchise business model from an administrative to a strategic business partnership, specifically in the product management space. My industry experience spans healthcare industries like pharmaceuticals, hospitals, and public health. I have developed and implemented key strategic initiatives aligned with business needs. My expertise extends to Product Design and development, New Product Launches, Portfolio Management, Market Research, Operational Interventions and formulation of business-specific marketing processes and procedures. As a driven exemplar, I am a certified Management Consultant, Mentor and Coach dedicated to cultivating robust connections with young and innovative minds to promote values and ethics. I also possess specialised knowledge and skills in the areas of business and data analytics, general management and IT and Systems Management. In addition to my teaching and research responsibilities, I am actively involved in consultancy, and curriculum design, and am the resource person for a wide range of events, including Faculty Development Programmes (FDPs), student enrichment programs, seminars, workshops, webinars, and conferences. I have experience as a keynote speaker at both national and international events, where I have also acted as an article reviewer and session chair for prestigious international forums. Given that learning is an ongoing process, I am excitedly looking forward to engaging in new opportunities and tasks.
Educational Qualifications
| EDUCATION | COURSE / DEGREE | YEAR | INSTITUTION | 
| Doctorate | PhD, Operations Research and Management (Healthcare -AI) | 2024 | Mittal School of Business-Lovely Professional University (NIRF Rank
  #34), ACBSP USA Accredited and NAAC A++ | 
| Masters | MSc., Computer Science | 2022 | Alagappa University, (NAAC A+, Category 1 University by MHRD -UGC) | 
| Masters | MBA, International Business & Strategic Marketing | 2019 | Institute of Chartered & Financial Analyst of India University
  (NAAC B+, UGC, AIU, ACU) | 
| Bachelors | B Pharma | 2008 | Rajiv Gandhi University of Health Sciences (PCI, UGC, AIU, ACU) | 
| Diploma | Diploma in Bioinformatics | 2006 | Bioinformatics Institute of India, Noida (ISO 9001:2008) | 
| Diploma | Diploma in Pharmacy | 2005 | Drugs Control Department, Board of Examining Authority, Karnataka | 
| Certifications | Generative Artificial Intelligence | 28-29 Oct, 2023 | Analytics Society of India, IIM B & CET School of Management,
  Trivandrum | 
| Certifications | Transforming Learning: The NEP Way | 17-19 Oct,  2023 | CPD Certified, Skill India, Ministry of Education | 
| Certifications | Developing Future-Ready Education Today | 17-19 Oct, 2023 | CPD Certified, Skill India, Ministry of Education | 
| Certifications | Public Policy and Management | 22-24 Aug, 2023 | Centre for Public Policy, IIM Bangalore | 
| Certifications | Machine Learning Operations | 13-14 Dec, 2022 | Data Centre & Analytics Lab IIM B, Analytics Society of India,
  DCAL | 
| Certifications | Information Systems Curriculum & Pedagogy Practicum | 26-27 Aug, 2022 | Centre for Software & Information Technology Management, IIM B,
  AIS India | 
| Fellowship | Dignity Health Equity Impact Scholarship for Healthcare Leadership | 2022 | Duke University, [Southern Association of Colleges and Schools
  Commission on Colleges (SACSCOC) Southern Lane, Decatur, Georgia (#23 Best
  Global University)] | 
| Certifications | Implementation Science for Effective Implementation of Health Programs
  – Lessons Learnt from Global Polio Eradication Initiative | 2021 | IIHMR University, Jaipur | 
| Certifications | Research Associate Program in Life Sciences (Nanotechnology) | 2021 | BIOLIM Centre for Science & Technology, A Member Organization of
  BCIL (Biotech Consortium India Ltd.) | 
| Certifications | Essentials of Good Pharmacy Practice | 2021 | Taipei Medical University, Federation of Asian Pharmaceutical
  Association | 
| Certifications | International Good Clinical Practice | 2021 | Faculty of Pharmaceutical Medicine, Royal College of Physicians, UK | 
| Certifications | Council of Scientific & Industrial Research Training Program | 2020 | CSIR-NEIST Jorhat | 
| Certifications | Artificial Intelligence & Machine Learning in Healthcare | 2020 | BIT, Mesra | 
| Certifications | Digital Marketing | 2020 | Google | 
| Certifications | E-Commerce | 2019 | eMarketing Institute | 
| Certifications | Business & Management Development Program | 2019 | INNOVARA INC | 
| Certifications | Brand Management | 2014 | MEIVEN Marketing & Consulting Inc, Philippines | 
These scholastic achievements serve as the foundation for
my skills and accomplishments in the fields of academia, research, and
professional practice.
About Professional Journey
 
Firstly, I am a qualified Pharmacist
who graduated from Rajiv Gandhi University of Health Sciences, Bangalore,
India. After completing my graduation, I started my internship as a Management
Trainee at Cipla in 2008. The next year, I moved on to join Lupin Ltd. as a
Marketing Executive. I continued there for three and a half years. During that
time, I came across the pain of people in rural India for not getting timely
medicine and quality treatment for any ailments, as I used to travel a lot by
bike every day to meet Doctors around and on the outskirts of Bangalore City
and promote my brands to them, also going to remote villages far from cities.
After this, I moved to Manila, Philippines, with an assignment as a Sales and
Marketing Manager for that country. During that tenure, my eyes were wide open,
as the pain point was very similar for the people over there, as they also
faced challenges for accessibility and affordability of quality medical care
for the masses. I came back to India to complete my MBA successfully in
International Business and Strategic Marketing, but I want to pursue more
because I have the zeal to work for the people of India in terms of Healthcare
Technology and the accessibility of quality medical care for rural India. So, I
enrolled for a PhD in Operations Research and Management in Artificial
Intelligence in Healthcare Adoption in India while I was working as a Product
Manager for three different divisions at Glenmark Pharmaceuticals Ltd. in
Mumbai. The very next year, the COVID-19 Pandemic strikes worldwide. I worked
for Faviflu (Favipiravir 200/400 mg), one of the adjunct treatment options for
COVID-19, during that time. Later, I joined AstraZeneca Pharma India Limited,
where I worked as a Strategic Account Manager for Oncology Products.
My academic career started with the
Institute of Health Management Research (IIHMR) in Bangalore as an Assistant
Professor. There, I set up and spearheaded the Pharmaceutical Management
Course, designed the curriculum, and taught different modules. Also, I have
taken modules in Health Information Technology, HMIS, Medical Coding Standards
for HIT Specialization and different services in Hospital and Healthcare
Management. I was also a member of the core team to launch the Program on
Advancing Digital Healthcare, Management, Innovation, Research, and
Entrepreneurship (ADMIRE). At present, I am working as an Associate Professor
in the Faculty of Management of Commerce at PES University. Currently, I am
teaching Business Forecasting, Data and Decisions for MBA, Social Media
Analytics for BCom ACCA, Quantitative Techniques for BBA Analytics Batch, and
Marketing Management Minor for B.Tech. Final year students. Earlier, I taught
Brand Management, Big Data (Hadoop), and Database Management System Modules for
the MBA 4th trimester and Data and Decision for Managers (Statistics with
Excel) for B.Com. first-year students. Taught Sales & Distribution Module,
DBMS for MBA 3rd trimester, and Strategic Management for MBA second-trimester
students.
 
Research Topics and Interests
My research interests are Health and pharmaco-economics,
Affordable Healthcare Technologies, Technology Acceptance Models, Information
Systems and management across different domains of Industries. I was one of the
researchers who conducted a unique perception study along with a critical
review and analysis of Artificial Intelligence Intervention in the Education
Systems of India during the COVID-19 Pandemic, which was published in a journal
named Solid State Technology (Scopus Indexed) under the name "AI Intervention
in the Education System of India: An Analysis." I have publications in
reputed academic journals like the Journal of Public Health, Informatics for
Health & Social Care, and Journal of Diabetes & Metabolic Disorders. I
actively participate in international conferences, presenting my research
findings and fostering collaborations with scholars worldwide. This global
perspective keeps me at the forefront of knowledge in my chosen fields.
My research interests span a
remarkable breadth of healthcare domains, highlighting a passion for improving
public health through various technological and strategic interventions. Here's
an analysis of my diverse focus areas:
Public Health & Medical
Technology: This combination suggests an interest in leveraging
technology to address population-level health challenges. I am exploring areas
like telemedicine for remote healthcare access, mHealth for disease
surveillance, or AI-powered diagnostics for early intervention.
Digital Health Strategy &
Healthcare Product Feasibility: This indicates a strategic bent,
focusing on the implementation and effectiveness of digital health solutions. I
delve into developing sustainable digital health programs, evaluating the
feasibility of healthcare products, or designing user-centred healthcare apps.
Nursing/Mother-Baby Care &
Healthcare Counselling: This reflects a concern for individual
well-being and care delivery. I am exploring improving mother-baby care through
technology, developing patient education programs, or researching the impact of
nurse-patient communication on health outcomes.
Healthcare Awareness &
Healthcare Data: This highlights an interest in data-driven approaches
to improve health literacy and outcomes. I am exploring using data
visualization to raise awareness about public health issues, analyzing
healthcare data to identify trends and disparities, or developing AI-powered
tools for personalized health education.
Medical Data Analysis
Algorithm & Healthcare Access to Transgenders: This demonstrates a
commitment to using technology for equity and inclusion in healthcare. I want
to research developing algorithms for unbiased medical data analysis, designing
interventions to improve healthcare access for marginalized communities like
transgender individuals, or using technology to address specific health
challenges faced by these communities.
Pharmacy Practice & Smart
Healthcare Monitoring: This indicates an interest in optimizing
medication management and patient monitoring. I am exploring developing
AI-powered medication adherence programs, researching the use of wearable
devices for remote patient monitoring, or analyzing pharmacy data to identify
potential drug interactions.
History and Origin of AI, Technology Acceptance Models, & Health-Pharmacoeconomics: This reflects a broader perspective on the development and
implementation of healthcare technologies. I want to explore the ethical
implications of AI in healthcare, research user adoption of new health
technologies, or analyze the cost-effectiveness of different healthcare
interventions.
This diverse blend of interests positions me to make a significant
impact in various healthcare domains. By combining my passion for public health
with my expertise in different technologies and strategies, I want to
contribute to advancements in areas like:
- Developing equitable and
     accessible healthcare solutions for all
- Leveraging technology to
     improve preventative care and early intervention
- Personalizing healthcare
     delivery and education based on individual needs
- Optimizing healthcare
     systems for efficiency and cost-effectiveness
My few premiere
Research works are as follows:
IoT & long-range radio (LoRa) based air
quality sensing through hyper-automation to manage critical
temperature-reducing blood and plasma product wastages 
Focus:
- Utilizing LoRa-based air
     quality sensors and an IoT platform to precisely monitor and
     control temperature in hospital blood banks.
- Reducing
     significant blood wastage (7 lakh units annually in India) due
     to temperature fluctuations.
Significance:
- Saves lives: Ensures the safety
     and efficacy of blood products, leading to better patient outcomes.
- Reduces costs: Eliminates waste
     from outdated blood, saving healthcare institutions millions
     annually.
- Improves efficiency: Provides real-time
     data and automated control for optimal blood bank management.
- Addresses a critical gap: Tackles
     communication issues between blood bank stakeholders through real-time
     data visibility.
- Scalable and affordable: Utilizes LoRa
     technology, suitable for densely populated areas with lower-cost
     infrastructure.
Potential
Impact:
- National-level solution: Addresses a major
     issue across India's healthcare system.
- Globally applicable: Adaptable to
     various healthcare settings worldwide.
- Promotes sustainable
     blood management: Contributes to responsible use of valuable blood resources.
- Sets a precedent for
     hyper-automation: Encourages the use of IoT for improved healthcare
     infrastructure.
- Improves public health: Ensures access to
     safe and effective blood products for all.
A strategic roadmap to the
successful implementation of digital health records in India
Focus:
·        
This research focuses on developing a strategic
roadmap for the successful implementation of digital health records
(DHR) in India. It addresses the challenges and opportunities unique to the
Indian context, aiming to create a sustainable and impactful model for
nationwide adoption.
Significance:
- Improving healthcare
     delivery: DHRs enable better care
     coordination, diagnosis, and treatment due to accessible and
     accurate medical information.
- Empowering patients: Patients gain
     control over their health data, promoting informed decision-making
     and engagement in their care.
- Enhancing public health
     initiatives: DHR data facilitates improved disease
     surveillance, public health research, and targeted
     interventions.
- Boosting healthcare
     efficiency: Streamlines administrative processes, reduces redundant
     tests, and optimizes resource allocation.
- Promoting equity and
     access: DHRs
     can bridge healthcare disparities by enabling remote consultations and
     wider data availability.
Potential
Impact:
- Transforming healthcare
     in India: Creates a national foundation for improved healthcare quality
     and accessibility.
- Serving as a global
     model: Provides
     valuable insights and lessons for other countries implementing DHR
     systems.
- Empowering citizens: Improves health
     outcomes and fosters individual responsibility for health management.
- Generating economic
     benefits: Increased efficiency and reduced costs contribute to
     healthcare sustainability.
- Sparking innovation: Stimulates the
     development of new healthcare technologies and data-driven solutions.
A Comparative Study of
Electronic Health Record (EHR) Systems in US Healthcare -A Systematic Review
Focus:
·        
This research conducts a comparative
analysis of EHR systems in the context of US healthcare. It systematically
reviews existing literature to evaluate various EHR systems based on specific
criteria (e.g., functionality, interoperability, security, ease of use,
cost).
Significance:
- Provides objective
     insights: The systematic
     review ensures a thorough and unbiased comparison of different EHR
     systems.
- Helps healthcare
     institutions choose the right system: The
     research equips decision-makers with valuable information to select the
     EHR best suited to their needs and budget.
- Improves EHR
     implementation success: Understanding the
     strengths and weaknesses of different systems can lead to more informed
     implementation strategies and higher adoption rates.
- Highlights key trends and
     challenges: The research
     identifies critical aspects of EHR systems in the US, including areas
     for improvement and future development.
- Informs policy and
     regulation: Insights from the
     study can inform policymakers and regulators on how to promote optimal EHR
     adoption and usage.
Potential Impact:
- Enhanced patient care: Selecting the right EHR system can contribute to improved
     care coordination, reduced medical errors, and better clinical
     outcomes.
- Increased healthcare
     efficiency: Optimized EHR
     systems can lead to streamlined workflows, reduced administrative
     burden, and better resource allocation.
- Improved data sharing and
     interoperability: The study may
     encourage the development of more interoperable EHR
     systems, facilitating seamless data exchange across healthcare
     providers.
- Advancement of EHR
     technology: Identifying
     limitations and highlighting future directions can guide developers in
     improving EHR functionality and user experience.
- Reduced healthcare costs: Choosing the most appropriate EHR system can potentially
     contribute to cost savings for healthcare institutions and patients.
Focus:
·        
This research develops a conceptual framework
architecture for AI-based Remote Patient Monitoring (RPM) in Diabetes (RPM-D).
It identifies gaps in existing systems and assesses the feasibility of
implementing this framework to improve diabetes management.
Significance:
- Improves diabetes
     management: Enables personalized and continuous monitoring, leading
     to better blood sugar control and reduced complications.
- Empowers patients: Provides real-time
     information and feedback, encouraging self-management and active
     participation in their care.
- Boosts healthcare
     efficiency: Reduces hospital visits and resource utilization through
     remote monitoring and early intervention.
- Addresses accessibility
     gaps: Enables
     convenient and effective care for patients in remote areas or with limited
     mobility.
- Leverages AI potential: Utilizes AI
     algorithms for personalized insights, risk prediction, and
     tailored interventions.
Potential
Impact:
- Transforms diabetes care: Creates a new
     paradigm for patient-centered, data-driven management of diabetes.
- Reduces healthcare costs: Lower hospital
     admissions, readmissions, and complications lead to significant
     cost savings.
- Improves population
     health: Proactive
     and personalized care can contribute to lower diabetes prevalence and
     associated morbidity.
- Informs future
     development: Provides valuable insights and feasibility assessment for
     implementing AI-based RPM-D systems.
- Promotes research and
     innovation: Stimulates further exploration of AI applications in chronic
     disease management.
Focus:
·        
This research investigates breastfeeding
practices with a specific focus on positioning, attachment, and
awareness of colostrum feeding among postnatal mothers in a hospital
setting. It employs a mixed-methods approach combining quantitative
observations and qualitative interviews with healthcare professionals.
Significance:
- Improves breastfeeding
     success: Optimizing
     positioning, attachment, and colostrum feeding knowledge are
     crucial for successful breastfeeding initiation and duration, leading
     to better health outcomes for both mothers and babies.
- Identifies potential gaps
     and challenges: By examining current practices and awareness levels, the
     research can identify areas where interventions and educational programs
     are needed to improve breastfeeding support.
- Informs evidence-based
     practices: The findings contribute to the body of knowledge surrounding
     breastfeeding practices, informing better clinical guidelines and
     training for healthcare professionals.
- Addresses specific
     populations: Focusing on postnatal mothers in a hospital setting provides valuable
     insights relevant to a critical period for establishing breastfeeding.
- Highlights cultural
     context: The
     findings can inform culturally sensitive and relevant interventions
     tailored to specific populations.
Potential
Impact:
- Reduced infant morbidity
     and mortality: Improved breastfeeding practices contribute to decreased
     rates of infections, malnutrition, and other health issues in
     infants.
- Enhanced maternal health: Breastfeeding
     offers numerous health benefits for mothers, including reduced risk
     of postpartum depression, breast cancer, and type 2 diabetes.
- Improved child
     development: Breastfed babies exhibit better
     cognitive, emotional, and social development compared to
     formula-fed babies.
- Promotes sustainable
     healthcare: Increased breastfeeding rates decrease healthcare costs
     associated with infant and maternal health complications.
- Empowers mothers and
     families: Educating mothers and raising awareness about breastfeeding
     benefits can help them make informed decisions and feel supported in their
     breastfeeding journey.
A Qualitative Study on
Burnout and Compassion Fatigue among Counsellors and Therapists
Focus:
·        
This research takes a qualitative approach
to explore the experiences of burnout and compassion fatigue among counsellors
and therapists. It aims to understand the lived experiences of these
professionals, including their thoughts, feelings, and coping mechanisms
related to burnout and compassion fatigue.
Significance:
- Provides valuable
     insights: Qualitative research offers rich and nuanced understanding of
     complex phenomena like burnout and compassion fatigue, going beyond
     statistics and capturing the emotional impact on counsellors and
     therapists.
- Raises awareness: Increased knowledge
     about burnout and compassion fatigue can foster empathy and understanding
     for these professionals, highlighting the challenges they face in
     supporting others.
- Informs interventions and
     support: Identifying
     specific factors contributing to burnout and compassion fatigue can guide
     the development of targeted interventions and support mechanisms for
     counsellors and therapists.
- Improves mental health
     care: Supporting
     the well-being of counsellors and therapists ultimately leads to better
     mental health care for their clients, creating a stronger system of
     support.
- Contributes to research: This study adds
     valuable data to the existing body of research on burnout and compassion
     fatigue in helping professions, potentially informing future studies
     and interventions.
Potential
Impact:
- Enhanced well-being for
     counsellors and therapists: Interventions based on research findings can help reduce
     burnout and compassion fatigue, leading to improved mental health and
     job satisfaction for these professionals.
- Improved quality of care: By supporting the
     well-being of counsellors and therapists, the quality of care they
     provide to their clients can potentially improve.
- Increased retention of
     professionals: Reduced burnout and compassion fatigue can lead to lower
     turnover rates, ensuring sufficient and experienced mental health
     professionals available to meet the needs of the community.
- Policy and advocacy: Research findings
     can inform policy changes and advocacy efforts to create better working
     conditions and support systems for counsellors and therapists.
- Stigma reduction: Openly discussing
     burnout and compassion fatigue can contribute to reducing stigma
     associated with these challenges, encouraging help-seeking behaviors
     among affected professionals.
Assessing Health Care
Students' Knowledge, Attitude, and Preparedness Towards Monkeypox
Focus:
·        
This research assesses the knowledge, attitude,
and preparedness of healthcare students towards monkeypox. It aims to
identify potential gaps in their understanding and readiness to handle this
emerging zoonotic disease.
Significance:
- Provides critical
     insights: Understanding healthcare students' knowledge, attitude, and
     preparedness towards monkeypox helps identify areas where educational
     interventions are needed to ensure future healthcare professionals are
     well-equipped to manage the disease.
- Informs educational
     development: Research findings can be used to develop targeted educational
     programs that address identified gaps in knowledge, address any
     negative attitudes, and enhance preparedness for potential future
     outbreaks.
- Contributes to public
     health preparedness: Well-informed and prepared healthcare students can translate
     into a more capable and responsive healthcare workforce during a monkeypox
     outbreak, ultimately benefiting public health.
- Promotes early detection
     and intervention: Healthcare students with accurate knowledge and positive
     attitudes towards monkeypox are more likely to suspect and report cases
     early, leading to faster intervention and containment.
- Sets a precedent for
     future research: This study adds valuable data to the understanding of student
     perceptions and preparedness towards emerging diseases, informing
     future research and interventions for other diseases of potential concern.
Potential
Impact:
- Improved knowledge and
     understanding: Healthcare students equipped with accurate and up-to-date
     information about monkeypox are better prepared to provide informed care
     and education to patients.
- Enhanced confidence and
     preparedness: Addressing negative attitudes and enhancing preparedness can
     instil confidence in healthcare students to effectively manage monkeypox
     cases.
- Reduced transmission and
     improved patient outcomes: Early detection and intervention by prepared healthcare
     professionals can contribute to lower transmission rates and better
     patient outcomes.
- Strengthened public
     health response: A more knowledgeable and prepared healthcare workforce can
     significantly contribute to a more effective public health response during
     a monkeypox outbreak.
- Informs educational
     practices: Research findings can guide the development of efficient and
     effective educational programs for future healthcare professionals on
     emerging diseases like monkeypox.
Focus:
·        
This research proposes developing an unbiased AI
capable of detecting and predicting Alzheimer's Disease (AD) six years
earlier than current clinical diagnosis. It focuses on utilizing various
data sources (e.g., brain scans, cognitive tests) and employing advanced
machine learning techniques to achieve early and accurate identification of AD.
Significance:
- Early intervention
     potential: Identifying AD patients six years earlier allows for earlier
     intervention with potential treatments and lifestyle
     changes, potentially slowing disease progression and improving
     patient outcomes.
- Personalized medicine: Utilizing diverse
     data sources enables the development of personalized models for more
     accurate predictions and targeted interventions tailored to individual
     patients.
- Reduced healthcare
     burden: Earlier
     diagnosis and intervention can potentially mitigate the financial and
     emotional burden on patients, families, and healthcare systems.
- Improved research and
     development: This research contributes to the development of better
     diagnostic tools and potentially new treatment strategies for AD.
- Ethical considerations: Addressing bias in
     AI development is crucial for ensuring fairness and accuracy in diagnostic
     tools, contributing to ethical and responsible applications in
     healthcare.
Potential
Impact:
- Transforming AD
     diagnosis: This approach could revolutionize AD diagnosis, allowing
     for proactive management and potentially delaying disease progression.
- Improving patient care: Earlier
     intervention leads to better patient care, potentially improving
     quality of life and delaying the need for long-term care.
- Reducing healthcare
     costs: Earlier
     diagnosis and intervention could translate to significant cost savings for
     healthcare systems by managing AD at an earlier stage.
- Sparking advancements in
     AD research: The success of this research could accelerate the development
     of new diagnostic tools and treatment options for AD.
- Ethical implications: Implementing
     unbiased AI requires careful consideration of potential biases in data
     collection, algorithms, and interpretation of results to ensure
     equitable access and outcomes for all individuals.
Focus:
·        
This research focuses on developing an approach
to address the healthcare access and needs of transgender individuals in India,
specifically targeting the issue of racial and ethnic health disparities.
It aims to identify existing barriers and propose culturally sensitive
solutions to ensure equitable access to quality healthcare for this
marginalized community.
Significance:
- Promotes health equity: By addressing the
     specific needs of transgender individuals, the research contributes
     to reducing healthcare disparities and promotes equal access to quality
     care for all.
- Improves understanding: The research sheds
     light on the unique challenges faced by transgender individuals in
     accessing healthcare due to racial and ethnic factors, raising
     awareness and informing policy changes.
- Informs culturally
     sensitive approaches: The research emphasizes the importance of developing
     culturally competent healthcare services that respect the identities and
     experiences of transgender individuals.
- Empowers the transgender
     community: The research findings can empower transgender individuals to
     advocate for their healthcare needs and demand better access to services.
- Contributes to broader
     social justice: Addressing healthcare disparities for transgender individuals
     aligns with broader social justice movements seeking equality and
     inclusion for all marginalized groups.
Potential
Impact:
- Increased healthcare
     access: The
     proposed approach can lead to increased access to
     preventive, diagnostic, and treatment services for transgender
     individuals, improving their overall health outcomes.
- Reduced health
     disparities: By addressing specific barriers faced by transgender
     individuals due to racial and ethnic factors, the research can
     contribute to closing the health gap between different communities.
- Improved quality of care: Culturally
     sensitive healthcare services tailored to the needs of transgender
     individuals can lead to more effective and satisfying patient experiences.
- Empowerment and advocacy: The research
     findings can equip transgender individuals and organizations with
     knowledge and tools to advocate for their healthcare rights and needs.
- Policy and programmatic
     changes: The
     research can inform policy changes and the development of targeted
     programs to address healthcare disparities faced by transgender
     individuals in India.
Good Pharmacy Practice in
India: Its past, Present and Future with Need and Status in COVID 19
Focus:
·        
This research examines Good Pharmacy Practice
(GPP) in India, analyzing its historical development, current status,
and future directions, with a specific focus on its role and importance
during the COVID-19 pandemic. It aims to assess the adherence to GPP
standards, identify existing challenges, and propose solutions for
strengthening ethical and quality pharmaceutical practices in India.
Significance:
- Ensuring medication
     safety and efficacy: Evaluating GPP adherence is crucial for safeguarding public
     health by ensuring the quality, safety, and effectiveness of
     medications dispensed in India.
- Strengthening healthcare
     systems: Improved
     GPP translates to more efficient and responsible medication
     use, potentially reducing healthcare costs and improving patient
     outcomes.
- Enhancing public trust: Examining GPP
     during COVID-19 sheds light on how pharmacy practices adapted to the
     pandemic, informing future preparedness and building public trust in
     the healthcare system.
- Informing policy and
     regulation: Research findings can contribute to developing and enforcing
     effective policies and regulations to ensure GPP compliance and improve
     pharmacy practices in India.
- Promoting global health
     standards: Analyzing GPP in India contributes to the broader goals of
     aligning pharmaceutical practices with international standards and best
     practices.
Potential
Impact:
- Improved medication
     quality and safety: Enhanced GPP adherence can lead to reduced medication
     errors, counterfeit drugs, and adverse drug
     reactions, ultimately improving patient safety.
- More rational drug use: Adherence to GPP
     principles encourages evidence-based prescribing and
     dispensing, promoting the appropriate use of medications and
     potentially reducing antibiotic resistance.
- Strengthened pharmacy
     workforce: Research findings can inform training programs and capacity
     building initiatives for pharmacists, enhancing their knowledge and
     skills to adhere to GPP standards.
- Informed policy
     interventions: The research can guide policymakers in developing effective
     interventions to address identified challenges and strengthen GPP
     implementation in India.
- Global collaboration: Sharing research
     findings and best practices can contribute to improving pharmacy practices
     globally and promoting responsible medication use worldwide.
Focus:
·        
This research explores emerging trends
leveraging data science, machine learning, and artificial intelligence (AI)
to enhance business operations and customer experience. It investigates
how these technologies are being integrated into various aspects of businesses,
identifying successful applications and potential future directions.
Significance:
- Provides insights into
     cutting-edge practices: By analyzing emerging trends, the research equips
     businesses with valuable knowledge about innovative approaches to improve
     operations and customer experience.
- Informs strategic
     decision-making: Identifying the potential and limitations of these
     technologies helps businesses make informed decisions about investments
     and implementation strategies.
- Highlights competitive
     advantages: Understanding how these technologies are used by competitors
     can guide businesses in adopting similar or differentiated approaches to
     gain a competitive edge.
- Contributes to industry
     knowledge: The research adds to the body of knowledge surrounding the
     application of data science, machine learning, and AI in
     business contexts, informing future research and development.
- Promotes innovation and
     adaptability: By showcasing emerging trends, the research encourages
     businesses to be innovative and adaptable in utilizing these technologies
     to meet evolving customer needs and market demands.
Potential
Impact:
- Enhanced operational
     efficiency: Implementing data-driven solutions can optimize
     processes, resource allocation, and
     decision-making, leading to cost savings and improved productivity.
- Personalized customer
     experiences: Leveraging AI and machine learning can personalize
     marketing, communication, and product
     recommendations, fostering customer loyalty and satisfaction.
- Improved risk management: Utilizing data
     analytics can predict and mitigate potential risks, leading to better
     financial performance and operational resilience.
- Development of new business
     models: Emerging
     trends may pave the way for entirely new business models driven by data
     science, machine learning, and AI, leading to market
     disruption and innovation.
- Increased competition
     within industries: Widespread adoption of these technologies could intensify
     competition within industries, demanding continuous innovation and
     adaptation from businesses.
Focus:
·        
This research proposes a concept-based approach
for utilizing AI-based smart healthcare monitoring in India to
specifically address the needs of patients with non-communicable diseases
(NCDs) during the COVID-19 pandemic. It focuses on leveraging AI technology
to remotely monitor patients' health, improve disease management, and optimize
healthcare resource allocation.
Significance:
- Addresses critical gap: NCD patients face
     heightened vulnerabilities during pandemics due to compromised immune
     systems. This research addresses the gap in remote monitoring
     solutions specifically catering to their needs.
- Enhanced disease
     management: Real-time data from AI-powered monitoring can enable early
     detection of complications, personalized interventions, and
     improved adherence to treatment plans.
- Reduced healthcare
     burden: Remote
     monitoring can alleviate pressure on healthcare systems by reducing
     unnecessary hospital visits and admissions, particularly during a
     pandemic.
- Improved patient
     outcomes: Proactive management of NCDs can lead to better health
     outcomes for patients, potentially reducing mortality and morbidity
     rates.
- Promotes equitable access
     to care: AI-based
     solutions can bridge geographical barriers and ensure access to quality
     healthcare for NCD patients in remote areas.
Potential
Impact:
- Enhanced patient well-being: Improved disease
     management and timely interventions can significantly improve the quality
     of life and overall health of NCD patients during and after the pandemic.
- Reduced healthcare costs: Remote monitoring
     can lead to cost savings for both patients and healthcare systems by
     optimizing resource allocation and preventing unnecessary
     hospitalizations.
- Strengthened healthcare
     infrastructure: Implementing this approach can contribute to building a more
     resilient and responsive healthcare system prepared for future public
     health challenges.
- Data-driven decision
     making: Real-time
     data insights can inform public health policies and interventions tailored
     to the specific needs of NCD patients during pandemics.
- Advancement of AI in
     healthcare: The success of this approach can pave the way for the wider
     adoption of AI-powered solutions in managing NCDs and other chronic
     conditions.
Evaluating The Scope of
Blockchain Technology in ensuring Food Safety During the Covid 19 Pandemic
Focus:
·        
This research evaluates the scope and potential
of blockchain technology in assuring food safety during the COVID-19
pandemic. It examines how blockchain's inherent features of immutability,
transparency, and traceability can be leveraged to enhance food safety measures
throughout the supply chain, addressing specific challenges presented by the pandemic.
Significance:
- Increased transparency
     and traceability: Blockchain allows for tracking food provenance from farm to
     fork, enabling identification of contamination sources and
     facilitating targeted recalls, especially crucial during pandemics
     when disruptions and vulnerabilities occur.
- Enhanced consumer trust: Consumers gain
     access to verifiable information about their food, fostering trust
     and confidence in food safety practices.
- Improved food safety
     management: Real-time data on temperature, storage
     conditions, and handling practices throughout the supply chain can be
     monitored and analyzed, informing preventive measures and risk
     mitigation strategies.
- Reduced food waste: Increased
     efficiency and transparency in the supply chain can minimize food waste
     caused by spoilage or lack of information, particularly critical
     during periods of increased demand and potential disruptions.
- Empowering stakeholders: Farmers, distributors, retailers, and
     consumers benefit from a secure and shared platform for data
     exchange, promoting collaboration and accountability for food safety.
Potential
Impact:
- Reduced foodborne disease
     outbreaks: Improved traceability and early detection of contamination
     can significantly reduce the spread of foodborne diseases, protecting
     public health during pandemics.
- Strengthened food safety
     regulations: Insights from blockchain applications can inform the
     development and enforcement of more effective food safety regulations and
     quality control standards.
- Stimulating innovation: The success of
     blockchain applications can incentivize further development of innovative
     solutions for food safety monitoring and management across the industry.
- Enhanced sustainability: Reduced food waste
     and improved efficiency can contribute to a more sustainable food
     system, aligning with broader environmental goals.
- Global application: The findings can be
     relevant beyond the specific context of the COVID-19
     pandemic, promoting wider adoption of blockchain technology for
     improved food safety globally.
Focus:
·        
This research focuses on exploring the current
status, applications, developmental barriers, and prospects of AI-based
diabetes diagnosis services in Maharashtra and Karnataka, India. It aims to
assess the progress of this technology in these specific regions and identify
key factors influencing its implementation and potential impact.
Significance:
- Provides regional
     insights: By focusing on two specific states, the research offers
     valuable insights into the unique challenges and opportunities for
     AI-based diabetes diagnosis in India, a country with a high
     prevalence of this disease.
- Informs national and
     regional policy: The findings can inform policy decisions and initiatives at
     both national and regional levels to support the development and
     implementation of AI-based diagnostic tools for diabetes.
- Highlights specific
     barriers and prospects: Identifying the key barriers like data
     availability, infrastructure, and regulatory issues allows for
     targeted efforts to overcome them and accelerate progress.
- Contributes to broader
     diabetes management: Improved and early diagnosis is crucial for effective
     diabetes management, potentially leading to better health outcomes
     and reduced healthcare costs.
- Informs future research
     and development: By understanding the current landscape and future
     prospects, the research can guide further research and development
     efforts in AI-based diabetes diagnosis in India.
Potential
Impact:
- Increased access to early
     diagnosis: AI-based services can improve access to
     diagnosis, especially in remote areas with limited healthcare
     resources.
- Improved accuracy and
     efficiency: These services can potentially lead to more accurate and
     efficient diagnosis compared to traditional methods.
- Personalized care: AI algorithms can
     analyze individual data and suggest personalized treatment
     plans, contributing to better patient outcomes.
- Reduced healthcare
     burden: Early
     diagnosis and treatment can potentially reduce the burden on healthcare
     systems by preventing complications and hospitalizations.
- Empowering patients: AI-based tools can
     enable patients to actively participate in their own diabetes management
     through self-monitoring and data analysis.
Focus:
·        
This research focuses on the potential origin of
Artificial Intelligence (AI) by exploring ancient Indian texts and other
technological descriptions, examining their relevance to modern AI concepts
and exploring the possible connections between past ideas and present-day
technology.
Significance:
- New perspectives on AI
     origin: This
     research offers a unique perspective on the history of
     AI, potentially challenging traditional narratives and enriching our understanding
     of the evolution of intelligent systems.
- Interdisciplinary
     approach: By connecting ancient texts with modern technology, the
     research fosters interdisciplinary dialogue and encourages broader
     historical and cultural understanding of AI.
- Preserving cultural
     heritage: Exploring traditional knowledge systems related to AI could
     contribute to the preservation and appreciation of cultural heritage in
     India and beyond.
- Stimulating public
     interest: Examining the possible connections between ancient ideas and
     modern AI can spark public interest in the history and potential of this
     technology.
- Informing future
     development: Examining past visions of AI might offer inspiration and
     insights for the future development of intelligent systems, promoting
     ethical and responsible approaches.
Potential
Impact:
- Shifting narratives: This research might
     challenge dominant narratives about the Western origins of
     AI, contributing to a more diverse and inclusive understanding of
     technological development.
- Cultural collaboration: Exploring
     commonalities between ancient and modern AI concepts could foster
     cross-cultural dialogue and collaboration in AI research and development.
- Promoting ethical AI: Examining
     historical perspectives on AI ethics and societal concerns can inform the
     development of responsible and beneficial AI systems in the future.
- New research avenues: This research could
     open up new avenues for historical and scientific inquiry into the origins
     and evolution of AI across different cultures and contexts.
- Engaging broader
     audiences: Public interest generated by this research could raise
     awareness and understanding of AI among diverse audiences, promoting
     informed discussions and participation in shaping its future.
AI-Powered Workforce
Management and Its Future in India
Focus:
·        
This research explores the potential of AI-powered
workforce management solutions in India, examining their current
applications, future outlook, and potential impact on the Indian workforce. It
likely dives into how AI can be used to automate tasks, optimize processes,
analyze data, and provide insights for improved HR and talent management practices.
Significance:
- Enhanced efficiency and
     productivity: AI can automate routine tasks, free up human resources
     for more strategic work, and optimize scheduling and resource
     allocation, potentially leading to increased efficiency and
     productivity in Indian organizations.
- Data-driven decision
     making: AI-powered
     analytics can provide valuable insights into workforce
     trends, employee performance, and skills gaps, informing
     better decision-making in areas like recruitment, training, and
     talent development.
- Improved employee
     engagement and well-being: AI can personalize learning and development
     opportunities, promote flexible work arrangements, and automate
     administrative tasks, potentially leading to more engaged and
     satisfied employees.
- Addressing talent
     shortages: AI can help employers attract and retain talent by offering
     personalized career paths, skill development opportunities, and
     data-driven insights for talent acquisition strategies.
- Adapting to changing
     trends: AI
     can help organizations adapt to rapid technological advancements and
     changing workplace dynamics by automating routine tasks, upskilling
     employees, and anticipating future workforce needs.
Potential
Impact:
- Economic growth: Increased
     efficiency and productivity driven by AI-powered workforce management can
     contribute to economic growth in India.
- Improved skills
     development: Data-driven insights from AI can inform targeted training and
     upskilling programs, closing skill gaps and preparing the Indian
     workforce for emerging opportunities.
- Reduced gender gap: AI-powered
     recruitment and talent management practices can help eliminate bias and
     promote equal opportunities for all genders in the Indian workforce.
- Greater job creation: While some tasks
     may be automated, AI can also create new job opportunities in areas
     like data analysis, AI development, and human-machine
     collaboration.
- Transforming HR
     practices: AI can fundamentally change the role of HR, shifting
     from administrative tasks towards strategic talent management and employee
     experience optimization.
Publications and Career Achievements
Publications
 
Research Output:
- National/International Publications: 37
- Papers Presented: 35
- Case Studies Developed: 4
Academic Engagements:
- Conferences Attended: 20
- Workshops/Webinars/Seminars Conducted: 45
- Faculty Development Programs (FDPs): 25
Professional Credentials:
- Certifications: 17
- Awards: 3
Speaking Engagements:
- Keynote Speaker/Guest Speaker
     (National/International): 5
 
I am also pursuing my PG Diploma in
Education Management and Administration from IGNOU, my PGCHM from the Symbiosis
Centre for Distance Learning, and my Certification in Management Consulting
from ICMCI. I have more than 37 publications in SCOPUS/WOS-indexed, UGC-CARE,
and Peer-reviewed journals. I have presented my research papers at several
National/ International Conferences hosted by Institutions like IIM-B, IIM-J,
IIM-BG, LPU, BIT MESRA, Goa Institute of Management, Nirma University,
University Putra Malaysia, Universitas Andalas, Indonesia, The American
University in Cairo, and Firat University, Turkey, to name a few. 
Achievements, Honours and Associations
 
1.    "Most
Distinguished Professor of Business Management": Honoured with an
India Fame Award for “Most Distinguished Professor of Business Management” by
Brand Impact at The Club, Mumbai, India.
- “Teaching
     Excellence Award”: Nominated by Indian Education Congress in the 13th EdTech X Indian Education Awards 2024
     organized by Entrepreneur India Magazine at Hotel Lalit, New Delhi.
- “Outstanding
     Researcher (S) Grade from Council of Scientific and Industrial Research
     (CSIR-NEIST)”: Graded Outstanding Researcher (S) for research
     on Indian Pandemic Data and calculating Reproduction Number through
     Multi-pronged Approach.
- Speaker at
     the 2nd International Conference on Biomaterials and Biomedical
     Engineering: Delegated as a session speaker at the 2nd
     International Conference on Biomaterials and Biomedical Engineering held on
     December 02, 2022, at Dubai.
- Guest Speaker
     on Soft Skills & Personality Development: Invited
     to speak at Priyadarshini JL College of Pharmacy, Nagpur on soft skills
     and personality development.
- Certificate of Appreciation for Ph.D.
     Pre-submission: Received recognition for outstanding
     research work and pre-submission of a Ph.D. thesis at Mittal School of
     Business, Lovely Professional University.
- Membership
     Associations: Active memberships with “The
     International Council of Management Consulting Institutes” CMC Global
     for the e-DMC Program. 
Academic Roles and Responsibilities
as an Associate Professor
Nature of Services:
- Teaching: Delivering high-quality undergraduate
     and postgraduate courses in respective areas of expertise, using engaging
     and effective teaching methods.
- Research: Conducting original research that
     contributes to the field of Management & Commerce, and publishing
     findings in reputed journals and conferences.
- Mentorship: Guiding and supporting students in their
     academic and professional development through individual consultations,
     thesis supervision, and career guidance.
- Curriculum
     Development: Designing
     and updating course content to reflect the latest developments in the
     industry and academic field.
- Industry
     Collaboration: Developing
     partnerships with businesses and organizations to provide students with
     internship opportunities and practical learning experiences.
Products:
- Textbooks
     and Teaching Materials: Authoring
     or contributing to textbooks, case studies, and other teaching materials
     used in different courses.
- Research
     Publications: Publishing
     articles, books, and reports that share our research findings with the
     academic community and contribute to knowledge in relevant fields.
- Conference
     Presentations: Presenting
     our research findings at national and international conferences to
     disseminate knowledge and gain feedback from peers.
- Consultancy
     Services: Providing
     consulting services to businesses and organizations based on my expertise
     in Management and commerce.
My Role:
- Knowledge
     Dissemination: Imparting
     knowledge and skills to students through effective teaching and mentoring.
- Knowledge
     Creation: Researching
     to generate new knowledge and contribute to the advancement of the field.
- Bridging
     the Gap: Connecting industry
     needs with academic programs through curriculum development, student
     placements, and industry collaborations.
- Shaping
     the Future: Influencing
     the development of future generations of professionals through teaching,
     research, and involvement in policy decisions.
Teaching Expertise:
- Masterful
     delivery: Engaging
     and dynamic teaching methods that cater to diverse learning styles,
     fostering critical thinking and active participation.
- Clear
     and concise communication: The
     ability to explain complex concepts understandably and engagingly,
     adapting explanations to different student needs.
- Innovative
     approaches: Incorporating
     technology, creative activities, and real-world applications to make
     learning relevant and meaningful.
- Effective
     assessment: Designing
     fair and meaningful assessments that measure student learning and provide
     valuable feedback for improvement.
Student Impact:
- Demonstrably
     improved student outcomes: Measurable
     evidence of students' academic growth and development attributable to my
     teaching.
- Strong
     student testimonials: Positive
     feedback from current and past students highlighting my impact on their academic
     journey and personal development.
- Mentorship
     and support: Cultivating
     a supportive learning environment and providing individual guidance to
     help students reach their full potential.
- Inspiring
     a love for learning: Fostering
     a sense of curiosity and intellectual engagement in my students,
     encouraging them to become lifelong learners.
Professional Contributions:
- Continued
     learning and development: Actively
     engaging in professional development opportunities to stay at the
     forefront of my field and enhance my teaching practices.
- Curriculum
     development and innovation: Playing
     a leading role in developing and updating course content to ensure it
     remains relevant and impactful.
- Research
     and scholarly activity: Conducting
     research and publishing findings in reputable journals or conferences,
     contributing to the advancement of knowledge in my field.
- Service to the education community: Participating in committees, mentoring other educators, and contributing to initiatives that improve educational quality.
- Demonstrated
     impact beyond the classroom: Involvement
     in extracurricular activities, community service, or leadership roles that
     showcase my dedication to student well-being and social responsibility.
Continued Research and Scholarship:
- Deepening
     my research into healthcare and pharma-economics, potentially
     focusing on emerging areas like AI-driven healthcare solutions or
     affordable healthcare technologies for developing countries.
- Securing
     research grants and collaborating with international scholars to further
     my research efforts and gain global recognition.
- Publishing
     my research findings in top academic journals and presenting them at
     prestigious conferences.
Advancement in Academia:
- Assuming
     new leadership roles in universities with top-notch research and academic
     facilities such as heading a department or research centre.
- Contributing
     to curriculum development and innovation, incorporating the latest
     trends in AI, Big Data, and healthcare management into academic
     programs.
- Mentoring
     junior faculty and guiding them in their academic and research pursuits.
Industry Collaborations:
- Bridging
     the gap between academia and industry by consulting with pharmaceutical
     and Healthcare-tech companies on branding, marketing, and
     technology adoption strategies.
- Developing
     and delivering executive education programs for industry professionals on
     topics like healthcare analytics and AI-powered business processes.
- Building
     strong industry partnerships to create real-world learning opportunities
     for his students.
Exploring Entrepreneurial Ventures:
- Leveraging
     my expertise in AI and healthcare to develop innovative solutions for the
     healthcare sector.
- Founding
     a startup focused on providing affordable healthcare technologies or
     data-driven marketing solutions for the pharmaceutical, and
     healthcare-tech industry.
- Inspiring
     my students to become entrepreneurial and contribute to solving healthcare
     challenges through technology.
Key Proficiencies of an Educator
according to Prof. Dr. Mrinmoy Roy
Educators wear many hats,
and the importance of certain skills can vary depending on the age group,
subject matter, and educational setting. However, some essential skills remain constant:
1.
Communication: This encompasses everything from clear and engaging
explanations of complex topics to active listening and fostering open dialogue
with students. Effective communication builds trust, encourages participation,
and ensures understanding.
2.
Subject Matter Expertise: While pedagogical skills are
crucial, a strong grasp of the subject matter is critical. Educators who
demonstrate deep understanding can answer questions with confidence, adapt
lessons to diverse needs, and inspire curiosity in their students.
3.
Instructional Design: Planning engaging and effective lessons
requires strategic thinking and adaptation. Educators need to create lessons
that cater to different learning styles, use a variety of instructional
methods, and assess student comprehension throughout the learning process.
4.
Classroom Management: Building a positive and productive learning
environment involves establishing clear expectations, setting boundaries, and
fostering respect. Educators need to be able to navigate diverse personalities,
address disruptions constructively, and motivate students to be responsible
learners.
5.
Assessment and Feedback: Educators wear the hats of
assessors, providing constructive feedback that helps students grow. This
requires understanding various assessment methods, crafting feedback that is
specific, actionable, and encouraging, and adapting assessments to diverse
needs.
6.
Lifelong Learning: The world of education is constantly
evolving, requiring educators to stay updated on new research, teaching
methods, and technologies. A commitment to continuous learning ensures
educators can offer dynamic and relevant instruction.
7.
Empathy and Patience: Building meaningful connections with
students is essential for fostering a positive learning environment. Educators
need to be empathetic to individual needs, patient with different learning
paces, and able to create a safe space for mistakes and growth.
8.
Collaboration and Teamwork: Educators rarely work in
isolation. Collaboration with colleagues, parents, and other stakeholders is
essential for a successful learning experience. This involves clear
communication, active listening, and a willingness to learn from others.
9.
Cultural Competence: Recognizing and respecting diverse
backgrounds, experiences, and learning styles is crucial for equity and
inclusion in the classroom. Educators need to be aware of their own biases and
create inclusive learning environments that value all students.
10.
Technology Integration: Technology can be a powerful
tool for enhancing learning. Educators need to be comfortable using technology
effectively for instruction, assessment, and communication while remaining
mindful of its limitations and responsible use.
 

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