Dr. Jolly Masih Matharu, Assistant Professor, BML Munjal University, India
In the dynamic world of academia and innovation, Dr. Jolly Masih Matharu stands as a beacon of inspiration for women worldwide. As a young scientist and professor, her groundbreaking work in business analytics and agriculture has not only pushed the boundaries of knowledge but also empowered countless women to pursue careers in STEM fields.
Dr. Masih's journey is characterized by a relentless pursuit of excellence and a passion for driving positive change through innovation. Currently serving as a faculty member at BML Munjal University, she is committed to nurturing the next generation of leaders in business analytics and marketing. Her dedication to education stems from a deeply-rooted belief in the transformative power of knowledge and its ability to shape the future.
Educational Background
With a diverse educational background, Dr. Masih brings a wealth of expertise to her role. She completed her Post-Doctoral Research at the esteemed Erasmus School of Economics, Erasmus University, Netherlands. Additionally, she holds an Executive Post-Graduation in Business Analytics from IIM Indore and earned her Ph.D. in Marketing and Big Data Analytics from IABM, India, in collaboration with Drexel University, USA.
Areas of Expertise
Dr. Masih's areas of expertise span business analytics, marketing strategy, consumer behaviour analysis, and data-driven decision-making. Her research endeavours have resulted in numerous publications in reputable journals such as the Journal of Personal Selling, PLOS ONE, and the American Food Science Journal. Through her work, she aims to address real-world challenges faced by businesses and advance knowledge in her field.
One of the highlights of Dr. Masih's career is her pioneering work in agricultural technology. She is the mastermind behind the Nano-Drone Innovation Series, comprising the AgroFly, Agro-Wings, EcoFly, and RoboFly drones. These innovative drones have revolutionized crop surveillance and management practices, empowering farmers with real-time insights into crop health, pest infestations, and environmental conditions.
Achievements and Contributions
Dr. Masih's contributions to agricultural technology have not gone unnoticed. She has received prestigious international awards such as the Young Scientist Award and the Erasmus Best Scholar Award, as well as national honours like the Lilavati Award. These accolades underscore the significance of her innovations and their potential to drive positive change on a global scale.
Looking ahead, Dr. Masih remains committed to pushing the boundaries of innovation and empowering women in STEM fields. She is currently immersed in the development of BeeBuz – a groundbreaking project focused on the creation of robotic honeybees for monitoring honeybee behaviour in agricultural settings. Through initiatives like these, Dr. Masih continues to inspire women worldwide to pursue their passion for innovation and make a lasting impact on society.
In essence, Dr. Jolly Masih's journey serves as a powerful reminder of the limitless potential of women in STEM and the transformative power of innovation. Her story is not only one of personal achievement but also of empowerment, resilience, and unwavering determination to create a better world for future generations.
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