Dr. Monika Gupta: Innovating Education through Marketing & Management Research Expertise

Dr. Monika Gupta, Associate Professor, Chitkara Business School, Chitkara University

I am Dr. Monika Gupta, Associate Professor (Marketing and General Management) at Chitkara Business School of Chitkara University, Punjab. I have a PhD in Management, a UGC-NET in Management, and an MBA (Marketing and Information Technology) with more than fifteen years of teaching experience and four years of corporate experience. The guiding principle of my personal and professional philosophy is encapsulated in the maxim, “Education is the only weapon in the hands of a common person to fight the battle of life." I believe that education is the best means to realize one's vision.

Could you tell us about your educational and professional journey?

 

I have been in the profession of imparting education at the postgraduate and undergraduate levels in ‘Marketing’ and ‘General Management’ since 2007. Prior to this, I spent four years at corporations like Nilkamal Group, Amartex, and INDOSAW. I have also taught in reputed public and convent schools for four years.

 

Could you elaborate on your specific areas of expertise?

 

My areas of expertise are ‘Marketing Management’, ‘Strategic Management’, ‘Consumer Behavior’, ‘Consumer Satisfaction’, ‘Perception’, ‘Retail Marketing’, ‘Services Marketing', and allied areas. I have been delivering time-bound, online sessions as a resource person during a 5-day Faculty Development Program titled “Research Publication and Ethics” for PhD scholars since April 2023. I have also introduced two value-added courses on “Neuromarketing” in BBA (Professional) and “Health and Wellness Management” in BBA (Aviation Management) at Chitkara University in 2023.

 

 

What inspired you to specialize in marketing and general management?

Marketing and production are two essential functions that are necessary for the survival of a business. Even production rests on marketing. I am a person who loves to interact with others and explore new things, am eager to learn, accept challenges, find opportunities, and, above all, am a positive and passionate person, which makes me suitable to opt for this specialization.

 

Could you share your primary duties as an Associate Professor at Chitkara University?

 

I have been teaching ‘Marketing Management’, ‘Strategic Management’, ‘Retail Management', and ‘Consumer Behavior’ since 2021. I have twenty-five papers published in SCOPUS, including three edited book publications with an international publisher, of which two are on ‘Neuromarketing’ and one on ‘Waste Management’. I have one patent granted, two patents filed, and two more in process. I have one copyright published, and two are in process. I also convened a national conference titled ‘Navigating Global Horizons in SCM and Logistics: A Seamless Tomorrow’ on April 19–20, 2024, organized by the SCM & General Management Department, Chitkara University, Punjab.

 

 

Could you tell us about any distinguished awards or honors you have been recognized for in your career?

 

I have been honored twice during the ‘Excellence Awards’ organized by Chitkara University, once on February 4, 2023, as an incentive for consultancy assignments to Mondragon University, Spain. Again, on December 17, 2023, as a top performer for publications. I was awarded the “Best Senior Faculty Award” by the Novel Research Academy during the National Faculty Award in April 2023.

 

 

What advice would you give to aspiring academics and professionals in the fields of marketing and general management?

 

I advise aspiring academics to develop a strong research foundation, refine their teaching skills, network within academia, stay updated on ongoing industry trends, publish in reputable journals, present at conferences, and strive for teaching excellence. For aspiring professionals, I suggest acquiring a well-rounded skill set, gaining practical experience, networking within their industry, cultivating a lifelong learning mindset, and remaining adaptable to industry changes. Marketing professionals should stay informed about consumer trends and marketing channels, while general management professionals should focus on enhancing their leadership, project management, financial acumen, and strategic decision-making abilities. Both academics and professionals should develop strong soft skills such as communication, problem-solving, and leadership, embrace lifelong learning, and maintain a genuine passion for their chosen field.