Prof. Dr. Amit Aggrawal - Exploring AI Innovations in Marketing

Prof. Dr. Amit Aggrawal, Chief Trustee, Amishi Trust, Seawoods, Navi Mumbai

 

My name is Prof. Dr. Amit Aggrawal. I am the Chief Trustee of “Amishi Trust,” based at Seawoods in Navi Mumbai, India. “Amishi Trust” works passionately for the cause of girl children, women, youth, and artisans through trainings and social incubation projects in participation with government and corporate stakeholders like Zila Parishad, Government degree colleges, Panchayat Samitis, self-help groups, Airtel, etc.

 

I have been serving the media, fashion, and higher education sectors for the last 24.5 years as a copywriter, media and fashion entrepreneurship project trainer, director, principal, and professor in prestigious organizations like Businessworld magazine, the National Institute of Fashion Technology (NIFT), Ramoji Film City, Hyderabad, Whistling Woods International, etc., to name a few. I have been on the advisory board of prestigious colleges under Mumbai University. MDP is the area of my interest to explore new areas of learning and delivery, and I have delivered 33 MDPs in various functional areas of marketing, retail, entrepreneurship, and social entrepreneurship.

 

 

AI Learning and Applications in Marketing: Inspiration

 

I tend to get inspiration from each and every individual who is directly or indirectly involved with the change in the “AI in Marketing” landscape because the robust concept of AI is inspiring in itself by nature and virtue as it is affecting all the facets of consumer thinking and action when it comes to shopping per se in each and every category in fashion retailing, services retailing, food retailing, or be it any vertical of B to C marketing and retail practices. None the less, rural entrepreneurship opportunities have inspired me to introduce AI-enabled marketing programs for agribusinesses and rural products like handicrafts, horticulture, etc. 

 

 

Staying Ahead with AI in Marketing

 

I keep myself continuously in sync with the tide of knowledge and applications called AI in marketing so that I may not feel the need to catch up with the fast pace of this domain. It makes me flow with the day-to-day advancement in this sector. Developing case studies by myself is one such instrumental tool in keeping me riveted to the trends that become fashionable or even fads in the “AI in Marketing” domain. We are taking up projects with self-help groups to keep various stakeholders abreast of the latest trends in AI in marketing.

 

As well, it is being experienced that AI in marketing is making an impact not only on what we see being communicated by the brands but also on the way in which cognitive dissonance is addressed by the brand managers to keep the consumers engaged with their brands. 

 

 

Evolving Roles

 

My current roles as Professor, MDP Trainer, and Managing Trustee very much demand an intrinsic role for myself in the inclusion and advancement of AI in all the facets of marketing, retailing, entrepreneurship, and social entrepreneurship. I have been addressing the issues of young managers, wherein they are bombarded with the burgeoning pressure of competitive advancement when it comes to retail business, especially in the fashion and media categories. Many such perplexed cases come to me that demand my immediate attention to make the businesses leverage their resources through technological inclusion. None the less, I believe that AI inclusion in marketing, retail, and entrepreneurship is not the role of technology alone; rather, its success is equally dependent on how precisely the brand has planned for AI inclusion and how meticulously it has been implemented.

 

 

The Future of Copywriting in the Age of AI

 

The future of advertising as a whole is very much going to be revolutionized with the days AI is being pumped in the veins of marketing and retail. I have dealt with such cases brought to my attention not only by entrepreneurs but also by social entrepreneurs in which AI has taken over the humane workload in the sense that it gets developed perpetually only because of human intelligence.

 

                                               

Achievements

 

I strongly believe that as this field of AI in marketing, retail, and entrepreneurship is still in the nascent stage, it needs to be nurtured very carefully so that its fruits can be seen with full vigor in the near future. Hence, I have an ardent conviction that we are all in the contributory phase at present per se with AI inclusion, and we are yet to achieve impeccable achievement in this field. However, I can put forward the hope that the trainings that I have been giving to entrepreneurs and young retailers for the scope and implementation of AI in marketing, retail, and entrepreneurship will bear fruit henceforth.