RAASO Cleaning
Products Pvt. Ltd.
RAASO Cleaning Products Pvt. Ltd. is a leading FMCG manufacturing company engaged in the R&D, manufacturing, marketing, sales, and distribution of quality and value-for-money home & laundry care and professional cleaning products in India.
Mission
Our goal is to develop and introduce products that are effective cleaning agents, non-toxic, eco-friendly, and safe for children and pets.
About Our Company
Founded in 2018, we spent over 2 years researching, developing, and quality testing India’s first ever range of cleaning products formulated using vinegar and baking soda. Each product is proudly formulated and made in India.
At the heart of our brands, SOVI® and TYDI BOWL®, is a comprehensive range of cleaning and laundry products that are based on our one-of-a-kind, lab-tested, proprietary formula using non-toxic ingredients such as vinegar and baking soda. As pioneers in the use of this proprietary formulation, we have the ability to manufacture cutting-edge cleaning solutions. The brands offer cleaning products including floor cleaners, dishwash gel, multipurpose, glass, and toilet cleaners, along with high-efficacy laundry products. Since their launch, the SOVI and TYDIBOWL range of cleaning products has been making waves as an efficient, affordable, and safe alternative to traditionally available alternatives laden with dangerous chemicals and overpriced.
SOVI® and TYDIBOWL®: Origin of Inspiration
The story of SOVI® and TYDI BOWL® starts with the founder’s quest for safe yet high-performance cleaning products. For years, vinegar and baking soda have been used by households to tackle their cleaning woes that were not solved by conventional cleaning products. With its powerful disinfecting and stain-removing properties, vinegar gently and effectively cleans and sterilizes surfaces while acting as a natural pest repellent. Baking soda has gentle abrasive properties that effectively fight grime and stubborn stains that are otherwise difficult to remove. Armed with this knowledge and a determination to declutter the current Indian cleaning industry, Ms. Shah decided to create a range of powerful cleaning products using these two unique ingredients.
SOVI® and TYDI BOWL® have a powerful USP that allows them to break through this clutter of similarly positioned eco-friendly cleaners. They are a gen-next range of cleaning products that are powered by two potent yet eco-friendly ingredients: vinegar and baking soda.
What do we stand for?
At the core of our company's philosophy is our mission to provide highly effective, non-toxic, and fantastic-smelling cleaning & laundry products. These three underlying principles are the foundation for our innovation and product development. These principles constantly help us to give adequate thought and an uncompromising approach to every finished product that is handed out. Each of our products is formulated by a team of experts with over 30 years of global experience and backed by rigorous lab testing and quality checks.
The company has invested in the highest levels of quality control in every aspect of raw material sourcing, testing, manufacturing, and production to bring a range of highly effective and affordable cleaning products. “One thing that also sets us apart is that we manufacture our products to ensure quality as well as to maintain flexibility in managing inventory. We take every process in the manufacturing and testing of our products very seriously. Further, we are not only committed to creating great-quality products, but we also try hard to make them affordable so that they can be used by all.” Founder, Soni Shah.
RAASO Founder & CEO: Core Duties
From spearheading strategy to managing the business responsibilities of RAASO Cleaning Products Pvt. Ltd., Soni has a proven record for establishing trust amongst clients and customers alike. Right from managing complete planning to engaging with various channels to streamline execution while building brands SOVI and TYDI BOWL with a solid presence in the cleaning and laundry products space.
Hailing from a business family in Siliguri and being a third-generation business owner herself, Soni has pretty much managed all aspects of the business.
Soni is an accounting honors graduate from Calcutta University and holds an MBA from INSEAD.
Signature Characteristics
Pioneers and Innovators in Cleaning Products Manufacturing with Proprietary and lab tested formulations.
At RAASO Cleaning, we are passionate about crafting innovative cleaning solutions, keeping in mind the power of sustainable practices and eco-friendly products. Most cleaners today use technologies that were developed almost 100 years ago. RAASO Clean is different. Our proprietary vinegar and baking soda-based cleaning technology is consciously formulated with nontoxic, bio-based ingredients. Our ingredients are responsibly sourced, and we examine every aspect of our product life cycle in order to achieve the safest, most sustainable solutions.
Celebrated Achievement
SILICONINDIA 10 Most Promising Household Cleaners Brand 2024.
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