Jigar Parekh, Founder, KABU WORLD
For over 22 years, Jigar Parekh has been actively involved in building brands, growing businesses, and accelerating start-ups and turnarounds across media, digital, music, advertising, and the FMCG space. He has created and guided brands with his expert consultancy that strives for trust, value, and fairness, enabling the confidence of every business owner. Understanding human behavior has become an integral part of every business, whether it is for employees or clients, so training employees and motivating them has always been the best role he has played along with sales training.
KABU WORLD: Leading the Future of Construction Chemicals
KABU WORLD is a 1st Indian startup that is focusing not only on innovating products related to waterproofing under the category of construction chemicals but also on innovating applications that will completely replace the traditional format of waterproofing in India. This innovation will be brought to customers with an exceptional price reduction of approximately 50% as compared with traditional processes, which also saves time and manual labor.
The Inspiration behind KABU WORLD
Being in the chemical industry has been in Jigar's family history since 1957. It started with the trading of pigments, chemicals, and dyes in 1957 by Mr. V. D. Vora under the name of Chemico Traders. During 1908, Mr. Ajeet Vora, son of V. D. Vora, a chemical engineer, entered the business to expand the business, and finally, under the guidance of Ajeet Vora, the maternal uncle of Jigar Parekh, Jigar entered the business of chemicals and started manufacturing additives for the rubber and plastic industries. It’s 2021, when Jigar tried his luck in the construction industry by manufacturing a few waterproof coatings with the base of silicone and tasted a small success. This gave a boost to Jigar’s thoughts to expand this business, and he finally planned to start KABU WORLD and reach new heights across the globe.
Roles and Responsibilities
Other than being the founder of KABU WORLD, Jigar also supports his wife, who owns a brand called Lyvefresh, which is India’s 1st brand of customized uniforms. Jigar and his wife Nikita have also been instrumental in social activities through their NGO, Shuddh Foundation. Jigar's hobby is to help people with his knowledge of psychology, hypnotherapy, vastushashtra, and face reading. He has started an initiative called Stir Up a New Life, under which he provides counseling to every age group as required.
Professional Journey: Highlights and Achievements
With the experience of over 22 years, he felt the need to help people with the help of his hobby, and he has finally landed being the author of his first book called 'Psychology Tricks for Instant Success' (available on Amazon and Flipkart), which narrates his experiences and learning gathered from this journey. He intends to keep sharing the same with the network he builds each day. With this experience of knowing more about human psychology, he has been active in assisting more people and being patient in helping them solve their problems in personal or professional life. "Stir up a new life!" is a slogan that he believes in and has given the name to his brand, under which he provides counseling and consultancy services.
Jigar started to gain experience since 2002 in animation and VFX as a technical artist, and then he gathered experience in various other fields like marketing, sales, research, etc. by working with MNCs from industries like media, advertising, events, IT, etc. across India and the UAE.
Jigar has finally become an entrepreneur by starting a manufacturing unit based in Mumbai in 2012 for various products made from food-grade silicone rubber used in every industry. He has successfully been an OEM supplier to various MNCs.
With his experience of polymers within the last 12 years, he launched KABU WORLD, a startup focusing on solutions for waterproofing by innovating a few construction chemicals with the latest technology, which will launch in August 2024. For more information on KABU you can log on to Kabu.World
Core Areas of Expertise
When defining the skills of Jigar, there are certain core areas where he has worked on them as an extremist, and those are: creating multiple revenue models, creating brand image, creating brand position, conducting research, building teams, upgrading technology, and executing all of the above. These skills have always helped Jigar create a 360-degree approach to success while working in any profile of his career in different industries.
Expert Advice for Aspiring Entrepreneurs
Being an entrepreneur has to be a passion. It is an experience that you gather from all the problems you have faced in your life and your willingness to achieve success by solving them. Every entrepreneur should have the courage to fight setbacks even if they occur 100 times, as after that, there will be nothing left other than getting success. Every entrepreneur would have heard that “it's not your cup of tea” from friends and family, which would pull you down all the time you see a setback, but to get up again and prove them wrong makes you a real entrepreneur.
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