Pooja Arora


Pooja Arora, Founder and CEO, Furever Kare
 
My name is Pooja Arora, and I am the founder and CEO of Furever Kare. I began my professional journey as an author and content writer, where I honed my skills in communication and storytelling. This path eventually led me to take on the role of Chief Marketing Officer at MVIKAS Technologies P Limited. My tenure as CMO allowed me to delve deep into strategic marketing, business development, and leadership.
 
However, my enduring love for pets and a keen interest in their well-being motivated me to venture into the pet care industry. This passion culminated in the founding of Furever Kare, a comprehensive pet care service provider. Through this venture, I aim to revolutionize pet care by offering 360-degree services that cater to the diverse needs of modern pet parents, ensuring that every pet receives the love and care they deserve.
 

Could you tell us about your venture, Furever Kare, and the services you offer?
 
Furever Kare is a comprehensive pet care service provider dedicated to ensuring the health, happiness, and well-being of pets. We understand that pets are more than just animals; they are family members who deserve the best care possible, and thus, at Furever Kare, we provide tailored products and services that cater to specific needs—ranging from premium pet food, delicious treats, essential medicines, and a comprehensive nutritional range tailored to the unique needs of each pet. Beyond our products, we place a strong emphasis on educating pet parents, empowering them with the knowledge they need to ensure their pets lead healthy and happy lives.
 
At Furever Kare, our goal is to provide a one-stop solution for all pet care needs, ensuring that every pet receives the love, attention, and professional care they deserve. We are committed to making a positive impact in the lives of pets and their owners, fostering a community where pets thrive and pet parents feel supported.
 

Could you tell us about your professional journey?
 
I began my professional career as an author, writing books that allowed me to develop my skills in communication and storytelling. This literary foundation paved the way for my next significant role as Chief Marketing Officer at MVIKAS Technologies P Limited.
 
During my four-year tenure as CMO, I demonstrated exceptional prowess in strategic marketing and business development. My leadership skills and innovative approach to marketing not only strengthened the brand’s market presence but also drove substantial growth for the company.
 
However, it was my deep-seated passion for pets that ultimately guided me to embark on a new entrepreneurial venture. Recognizing the gaps and opportunities in the pet care industry, I founded Furever Kare, a company dedicated to providing holistic and comprehensive care for pets. Furever Kare offers a 360-degree suite of services designed to meet the diverse needs of modern pet parents, ensuring that every pet receives unparalleled attention and care.
 
With Furever Kare, I aim to revolutionize the pet care industry in India, setting new standards for quality and compassion. My commitment to this mission reflects my unwavering dedication to enhancing the lives of pets and their owners, fostering a community where pets thrive and pet parents feel supported.
 

What inspired you to start your own business?
 
My inspiration to start my own business, Furever Kare, stemmed from a combination of personal passion and professional insight. As a lifelong pet lover, I have always been deeply moved by the bond between pets and their owners. However, through my own experiences and observations, I noticed significant gaps in the pet care industry in India, where comprehensive and holistic care options were often lacking.
 
During my tenure as Chief Marketing Officer at MVIKAS Technologies P Limited, I honed my strategic and leadership skills, which gave me the confidence to pursue my entrepreneurial dreams. I realized that my expertise in business development, combined with my love for pets, could be harnessed to create a venture that truly makes a difference.
 
This realization led to the founding of Furever Kare, a company dedicated to providing 360-degree care for pets. My goal is to address the diverse needs of modern pet parents and ensure that every pet receives the highest standard of care. Through Furever Kare, I aim to revolutionize the pet care industry and foster a community where pets and their owners can thrive together.
 

Could you share any significant milestones or achievements in your professional journey?
 
I began as an accomplished author, refining my skills in communication and storytelling. Transitioning to the corporate sector, I served as Chief Marketing Officer at MVIKAS Technologies P Limited for four years. In this role, I led the marketing department to notable growth, implemented innovative strategies, and played a crucial part in business development initiatives. Motivated by my passion for pets, I founded Furever Kare, a comprehensive pet care service provider designed to meet the diverse needs of modern pet parents. With Furever Kare, I have introduced holistic and compassionate care solutions, assembled a dedicated team of professionals, and fostered a supportive community for pet owners. These milestones reflect my commitment to excellence and innovation in every role I undertake, driven by a genuine passion for making a positive impact in the lives of pets and their owners.
 
 
What are your primary responsibilities as the Founder and CEO of Furever Kare?
 
As the Founder and CEO of Furever Kare, my responsibilities encompass defining and executing the company's strategic vision to revolutionize the pet care industry. I provide leadership for our team, ensuring operational excellence across veterinary care, grooming, and nutrition services. Driving business growth through innovative initiatives and strategic partnerships is crucial, along with maintaining financial health and regulatory compliance. I focus on enhancing customer relations, overseeing marketing strategies, and promoting a culture of innovation and quality assurance. Engaging with the pet care community, advocating for responsible pet ownership, and promoting initiatives that benefit pets and their owners, in addition to making informed and strategic decisions that drive the long-term success and sustainability of Furever Kare, while always prioritizing the welfare of pets and the satisfaction of their owners, are some of my key roles at the company.
 
 
What advice would you give to aspiring entrepreneurs looking to start their own business in your field?
 
For aspiring entrepreneurs looking to enter the pet care industry, my advice would be to start with a deep passion for animals and a clear understanding of the market's needs. Conduct thorough research to identify gaps and opportunities within the industry and develop a comprehensive business plan that outlines your unique value proposition and target audience. Prioritize building a team of dedicated professionals who share your passion and commitment to animal welfare. Embrace innovation in service offerings and technology to enhance operational efficiency and the customer experience. Establish strong relationships within the pet care community, and continuously seek feedback from pet owners to refine and improve your services. Finally, stay resilient and adaptable in the face of challenges, as the journey of entrepreneurship requires perseverance and a strong belief in your mission to make a positive impact in the lives of pets and their owners.
 

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