Shomak Mitra, Co-Founder, Chief Strategist, Digital Marketing Head,
MobileApp Business Specialist, Digital Edge 360°
Could you introduce yourself to our audience?
Hello, this is Shomak Mitra!
As the Co-Founder of Digital Edge 360 Consultancy Pvt Ltd, I lead our
journey in crafting exceptional digital experiences. We specialise in bespoke
website and mobile application development and elegant visual branding
solutions, including corporate videography and video marketing, comprehensive
digital marketing, and sophisticated e-commerce solutions.
With over 15 years in the industry, my dedication lies in surpassing
client expectations. Having collaborated with over 100 clients and gained
invaluable insights through partnerships with leading MNCs in Marketing and
Sales, I am committed to excellence in every project.
Could you tell us about your educational and professional journey?
I embarked on my academic journey with a Bachelor's in Mechanical
Engineering from MS Ramaiah, Bangalore.
After a year of work experience with Hero Honda as Area Sales Manager, I
completed an MBA in Marketing from the esteemed Indian Institute of Management,
Lucknow.
This was followed by a company sponsored Advanced Marketing and
International Business Research from Amity University.
This unique blend of engineering precision and business acumen has been
instrumental in my career, culminating in the co-founding of Digital Edge 360—a
premier name in IT, E-Commerce and Digital Marketing solutions.
My professional path has been nothing short of exhilarating, starting
with Maruti Suzuki, where I honed my skills in sales planning and forged
lasting relationships with dealer executives.
At Fiat India, my focus was on cultivating and appointing new dealers,
ensuring their success, and achieving targets. This experience laid a robust
foundation for my subsequent role at Castrol India, where I oversaw dealer
relationships and sales operations for over five years, consistently achieving
and exceeding targets.
Today, as the Chief Strategist and Digital Marketing Head at Digital
Edge 360 in Kolkata, I seamlessly blend digital marketing strategies with sales
expertise to propel business success. Each chapter of my journey has sculpted
me into a dynamic and forward-thinking professional poised to embrace new
challenges enthusiastically.
What are your areas of expertise?
I excel in Digital Transformation, guiding businesses as they navigate
the evolving digital landscape. My expertise spans Digital Marketing,
encompassing SEO, Social Media Management, Google Ads, Content Strategy,
Videography & Video Marketing, and Commercial Photography.
With a strong background in Mobile Application Architecture and App
Store Optimization, I enhance app visibility and performance.
In E-Commerce Consultation, I provide insights into Shopify, Drop
Shipping, and Affiliate Marketing, ensuring your online ventures achieve
unparalleled success.
What inspired you to pursue a career in Digital Marketing?
My journey into digital marketing was sparked by a deep-seated passion
for connecting with people and weaving compelling narratives. I marvelled at
how brands could resonate and make a difference through inventive content and
strategic finesse. The ever-evolving digital media landscape, with its
ceaseless trends and constant opportunities for learning, invigorates me. I
found the perfect canvas to make a meaningful impact in this realm where
creativity and technology converge.
Could you share the significant milestones in your journey as a
marketing professional?
My journey as a marketing professional has been an exhilarating odyssey,
with each milestone crafting its own distinctive narrative.
Ducati Kolkata: Steering the digital marketing for this illustrious
brand was nothing short of a dream realized. I elevated their online presence,
weaving a vibrant tapestry of engagement with a community of fervent motorcycle
aficionados.
IMU: Embarking on a foray into video production and photography, I
harnessed the art of visual storytelling to create captivating narratives that
resonated across varied audiences.
Sacred Suta: In designing and managing e-commerce for Sacred Suta, I
orchestrated a seamless online experience, refining operations and ensuring a
flawless shopping journey for each customer.
Chris Louis: Immersing myself in Shopify and digital marketing, I
refined the craft of e-commerce, propelling emerging brands to new heights in
the bustling online marketplace.
Chappan Bhog: At Chappan Bhog, I spearheaded digital marketing campaigns
that amplified brand recognition and fostered deeper customer loyalty through
strategic engagement and captivating content.
Geological Survey of India: It has been a privilege to offer exceptional
videography and photography services for the Geological Survey of India. I
captured breathtaking visuals and produced high-quality documentaries across
three mesmerizing locations: the Sundarbans, Gangani—the Grand Canyon of
Bengal, and the Wood Fossil Park, Amkhoi in West Bengal. Leading a dynamic team
of content creators, including graphic designers, video editors, and an
enthusiastic cadre of photographers and videographers, I deliver content that
both narrates and enchants.
Could you share your primary duties as the Chief Strategist and Digital
Marketing Head at DigitalEDGE360?
As the Chief Strategist and Digital Marketing Head at DigitalEDGE360, my
primary duties include:
- Design Visionary Strategies: I craft sophisticated marketing strategies that propel our clients towards their ambitious goals.
- Lead with Inspiration: I guide a dynamic team, fostering motivation and aligning everyone with our collective vision.
- Cultivate Client Partnerships: I nurture and strengthen client relationships, delivering bespoke solutions tailored to their unique needs.
- Decode Data Insights: I meticulously analyze marketing data to assess performance and drive continuous refinement.
- Embrace Digital Trends: I stay ahead of the curve by monitoring cutting-edge digital marketing trends, ensuring our strategies remain innovative and impactful.
My role is a harmonious blend of creativity and analytics, driving
unparalleled success for our clients.
What advice would you give to aspiring digital marketers who want to
excel in this field?
As the Chief Strategist and Digital Marketing Head at DigitalEDGE360, my
role encompasses:
My counsel is straightforward and impactful for those venturing into
digital marketing: cultivate a constant curiosity and stay abreast of industry
trends. Delve deeply into understanding your audience to craft messages that
resonate. Establish a robust online presence to highlight your expertise. Forge
connections with industry professionals to unlock new opportunities and
insights. Harness the power of analytics to refine your strategies and elevate
your campaigns. Infuse creativity into your work to distinguish yourself in a
crowded marketplace. And remember, resilience is critical—perseverance will
guide you through challenges and drive your growth in this ever-evolving field.
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